Italy Head of Patient Marketing (B2C)

EngineersOfAI; Milano; On-site; EUR 80,000 - 120,000; Full time

Job summary

EngineersOfAI is seeking a Head of Patient (B2C) Marketing for its Italian division in Milan. In this role, you will drive the marketing strategy focused on enhancing patient engagement and growth across all channels.

You will lead a team of five marketing professionals, implement data-driven strategies, and position Doctolib as a trusted health company in Italy. If you're passionate about transforming healthcare and possess a strong marketing background, we encourage you to apply for this pivotal role.

Qualifications

• Proven experience in digital marketing and team leadership.
• Strong analytical skills with a data-driven mindset.
• Experience in the healthcare sector is an advantage.

Responsibilities

• Lead the development and execution of patient-focused marketing activities.
• Drive digital health adoption and patient engagement.
• Manage a team of marketing professionals.

Skills

Digital marketing expertise

Team leadership

Data-driven decision making

Strategic thinking

Healthcare industry knowledge

Education

Bachelor's degree in marketing or related field

Job description

EngineersOfAI is seeking a Head of Patient (B2C) Marketing for its Italian division in Milan. In this role, you will drive the marketing strategy focused on enhancing patient engagement and growth across all channels.

You will lead a team of five marketing professionals, implement data-driven strategies, and position Doctolib as a trusted health company in Italy. If you're passionate about transforming healthcare and possess a strong marketing background, we encourage you to apply for this pivotal role.