B2C CRM Marketing Intern – Multichannel Lifecycle

Doctolib GmbH; Lombardia; Hybrid; EUR 10,000 - 12,000; Full time

Benefits offered by this job

Onboarding programme

ATM reimbursement

Meal vouchers (€8/day)

Hybrid work policy

Milan office gym

Wellhub partnership

Mental health support

Job summary

Doctolib GmbH in Milan is seeking a B2C CRM Marketing Intern to support the Italian B2C Marketing team in executing CRM initiatives across channels (email, push, etc.). You will help personalise communications and engage our patient community while learning best practices in brand-consistent content.

The role focuses on segmentation, automation, performance analysis and collaboration with local and global marketing teams in an international environment. Fluent Italian and English are expected.

Qualifications

• Experience or exposure to CRM and lifecycle marketing ideal.
• Ability to craft targeted CRM content and campaigns.
• Familiarity with data-driven marketing concepts and channels.

Responsibilities

• Support planning and execution of CRM campaigns across email, push and direct channels.
• Assist in managing CRM calendar, briefs, approvals and deliverables.
• Contribute to campaign copy, subject lines, CTAs and basic visuals.
• Support audience segmentation and targeting strategies for patient journeys.
• Assist with automated and triggered onboarding, activation and reactivation journeys.
• Monitor campaign performance, prepare reports, and identify insights.
• Assist with A/B testing to improve engagement and conversion.
• Maintain CRM documentation and assets, ensuring compliance with privacy rules.

Skills

CRM marketing

Lifecycle marketing

Email marketing

Data-driven

Italian English fluency

Tools

Canva

AI tools

Job description

Doctolib GmbH in Milan is seeking a B2C CRM Marketing Intern to support the Italian B2C Marketing team in executing CRM initiatives across channels (email, push, etc.). You will help personalise communications and engage our patient community while learning best practices in brand-consistent content.

The role focuses on segmentation, automation, performance analysis and collaboration with local and global marketing teams in an international environment. Fluent Italian and English are expected.