International Sales Director, APAC & Africa | Remote/Hybrid

Devup S.r.l.; Emilia-Romagna; Hybrid; EUR 140,000 - 200,000; Full time

Job summary

Devup S.r.l. in Emilia-Romagna/Italy is seeking an experienced International Sales Director to lead and expand our APAC & Africa markets. You will manage a ~12-person team, drive B2B and CAPEX negotiations, and actively engage in business development while traveling internationally.

The role combines strategic leadership with hands-on execution, reporting to the Global Sales Manager. Flexible hybrid/remote work is offered with regular HQ meetings in Emilia-Romagna.

Qualifications

• 8–12 years of international B2B sales experience in industrial/manufacturing markets.
• Strong knowledge of machine tools, industrial machinery, automation or capital equipment.
• Proven experience managing international sales teams and distribution networks.
• Solid understanding of complex technical-commercial negotiations and CAPEX sales.
• Leadership blending strategic thinking with people development.
• Excellent communication, negotiation and business development skills.
• Fluent English (C1); additional languages are a plus.
• Willingness to travel regularly across international markets.
• Degree in Engineering, Economics or related field preferred.

Responsibilities

• Lead, coach and develop the international sales team and distributors.
• Drive sales growth, profitability and market expansion across assigned countries.
• Develop and consolidate relationships with distributors, agents and partners.
• Personally manage key accounts and support complex B2B & CAPEX negotiations.
• Participate in international customer visits, trade fairs and business development.
• Monitor targets, market trends and competitive dynamics.
• Collaborate with Headquarters to align priorities and strategies.

Skills

International B2B sales experience

Team leadership

Machine tools knowledge

CAPEX negotiations

Fluent English (C1)

Education

Engineering or Economics degree

Job description

Devup S.r.l. in Emilia-Romagna/Italy is seeking an experienced International Sales Director to lead and expand our APAC & Africa markets. You will manage a ~12-person team, drive B2B and CAPEX negotiations, and actively engage in business development while traveling internationally.

The role combines strategic leadership with hands-on execution, reporting to the Global Sales Manager. Flexible hybrid/remote work is offered with regular HQ meetings in Emilia-Romagna.