HVAC Product Marketing Specialist (B2B)

TCL Electronics Europe; Lombardia; On-site; EUR 55,000 - 90,000; Full time

Job summary

TCL Electronics Europe seeks an experienced Product Marketing Specialist – Air Conditioning (AC) to drive visibility, market penetration, and marketing execution across professional B2B channels. You will manage budgets, localization of product content, and end-to-end campaigns, translating technical features into compelling value propositions for distributors, specifiers, and installers.

Strong copywriting, presentation skills, and experience with CMS/CRM tools are essential.

Qualifications

• 3/5 years of experience in product marketing, channel marketing, or marketing communications in HVAC/building tech/B2B sectors.
• Solid understanding of professional/B2B routes to market (contractors, distributors, installers).
• Familiarity with CMS platforms, email marketing software, and basic CRM systems.

Responsibilities

• Drive product visibility and market penetration in professional B2B channels.
• Create and localize content, sales enablement assets, and technical collateral.
• Plan integrated campaigns and distributor/contractor promotions.

Skills

Product marketing

B2B marketing

Copywriting

Presentation

Budget management

Tools

CMS

Email marketing

CRM

Job description

TCL Electronics Europe seeks an experienced Product Marketing Specialist – Air Conditioning (AC) to drive visibility, market penetration, and marketing execution across professional B2B channels. You will manage budgets, localization of product content, and end-to-end campaigns, translating technical features into compelling value propositions for distributors, specifiers, and installers.

Strong copywriting, presentation skills, and experience with CMS/CRM tools are essential.