Segment Marketing Manager Europe

Danfoss

Venezia

On-site

EUR 80,000 - 110,000

Full time

14 days+

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Mentoring program
Global opportunities
Flexible work options
Inclusive culture

Job summary

Danfoss Climate Solutions is seeking a Segment Marketing Manager to lead regional marketing strategies across Europe for CTM. Based in Venice, Lyon, or Madrid, you will translate insights into compelling value propositions and collaborate with Sales, Product Management, and R&D to drive growth.

You will analyze market trends, gather VoC feedback, and support product launches with strong messaging and customer engagement.

Qualifications

  • Degree in Thermal, Refrigeration, Mechanical Engineering or a related technical field.
  • At least 5 years of experience in segment marketing, product management, or a comparable technical-commercial role.
  • Strong knowledge of HVAC-R technologies and applications, preferably within the refrigeration industry.
  • Excellent analytical, communication, and stakeholder management skills, with the ability to turn market insights into actionable strategies.
  • Fluency in English and the ability to collaborate effectively in an international, multicultural, and matrix organization.

Responsibilities

  • Developing and implementing regional marketing strategies for HVAC-R focusing on refrigeration applications, in collaboration with Sales and Global Segment Marketing.
  • Translating customer needs, market trends, and competitive insights into compelling application-driven value propositions.
  • Gathering and analyzing market intelligence and Voice of Customer (VoC) feedback to identify business opportunities and support strategic decisions.
  • Collaborating with Product Management and R&D to translate market requirements into product roadmaps and support successful product launches.
  • Partnering with Sales and Marketing Communications to develop effective messaging, strengthen customer engagement, and promote CTM solutions.

Skills

Segment marketing
Product management
Product development
HVAC-R knowledge
Analytical skills
English fluency

Education

Degree in Thermal/Refrigeration/Mechanical Engineering

Tools

CRM software
Market research tools

Job description

The Impact You'll Make

At Danfoss Climate Solutions, we are looking for a Segment Marketing Manager to join our Controls & Thermal Management (CTM) division and drive regional marketing strategies across Europe.

In this role, you will translate market insights, customer needs, and industry trends into application-driven strategies and value propositions. Working closely with Sales, Product Management, R&D, and Global Segment Marketing, you will help strengthen our market positioning and identify new growth opportunities.

The position can be based in Venice (Italy), Lyon (France), or Madrid (Spain).

What You’ll Be Doing
  • Developing and implementing regional marketing strategies for HVAC-R focusing on refrigeration applications, in collaboration with Sales and Global Segment Marketing.
  • Translating customer needs, market trends, and competitive insights into compelling application-driven value propositions.
  • Gathering and analyzing market intelligence and Voice of Customer (VoC) feedback to identify business opportunities and support strategic decisions.
  • Collaborating with Product Management and R&D to translate market requirements into product roadmaps and support successful product launches.
  • Partnering with Sales and Marketing Communications to develop effective messaging, strengthen customer engagement, and promote CTM solutions.
What We're Looking For
  • A degree in Thermal, Refrigeration, Mechanical Engineering, or a related technical field.
  • At least 5 years of experience in segment marketing, product management, product development, or a comparable technical-commercial role.
  • Strong knowledge of HVAC-R technologies and applications, preferably within the refrigeration industry.
  • Excellent analytical, communication, and stakeholder management skills, with the ability to turn market insights into actionable strategies.
  • Fluency in English and the ability to collaborate effectively in an international, multicultural, and matrix organization.
What You'll Get From Us
  • We promote from within and support your learning with mentoring, training, and access to global opportunities.
  • You’ll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us.
  • We strive to create an inclusive work environment where people of all backgrounds are respected, and valued for who they are.

The compensation package includes base salary, performance-based incentive, and benefits. Salary range and full details will be shared at first contact and will reflect candidate location, local market conditions, and applicable local pay transparency regulations.

Our Commitment to Transparency

Salary ranges listed reflect only primary location and currency. For local salary ranges and specific benefits in your preferred hiring location, please ask your Talent Acquisition representative for more information.

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Any benefits listed do not promise or guarantee any particular benefit or specific action. They may depend on country or contract specifics and are subject to change at any time without prior notice.

Want to know more? Please visit our FAQ Page.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.

Get your free, confidential resume review.

or drag and drop your file here.

Similar jobs

Similar jobs worth comparing

European HVAC-R Segment Marketing Lead
European HVAC-R Segment Marketing Lead

Danfoss • Venezia

On-site
EUR 80,000 - 110,000
Mentoring program
Global opportunities
Flexible work options
+1
Field System Engineer
Field System Engineer

Danfoss • Torino

On-site
EUR 70,000 - 110,000
Field System Engineer
Field System Engineer

Danfoss • Pessano con Bornago

On-site
EUR 60,000 - 90,000
Product Manager — Industrial Process Cooling, EMEA
Product Manager — Industrial Process Cooling, EMEA

Trane Technologies plc • Padova

On-site
EUR 52,000 - 74,000
Permanent contract
Career growth opportunities
Training and learning programs
+1
HVAC/R Business Developer
HVAC/R Business Developer

Danfoss • Venezia

Remote
EUR 45,000 - 50,000
Company car
Mobile phone
HVAC Application Engineer
HVAC Application Engineer

Trane Technologies • Trezzano sul Naviglio

On-site
EUR 26,000 - 47,000
Permanent contract
Career growth
Training and learning
+3
Senior Engineer, Backend
Senior Engineer, Backend

Danfoss • Venezia

On-site
EUR 70,000 - 110,000
Permanent Contract
Bonus system
Salary review
+1
Sales Manager HVAC & Refrigeration Italy (m/f/d)
Sales Manager HVAC & Refrigeration Italy (m/f/d)

Kelvion Holding GmbH • Italy

Remote
EUR 70,000 - 75,000
Bonus 15-20% of gross salary
14 monthly salaries per year
Terziario CCNL
Sales Manager HVAC & Refrigeration Italy (m/f/d)
Sales Manager HVAC & Refrigeration Italy (m/f/d)

Kelvion Holding GmbH • Parma

On-site
EUR 70,000 - 75,000
Senior Product Manager (f/m/d) – Europe Thermal Barriers
Senior Product Manager (f/m/d) – Europe Thermal Barriers

Freudenberg Sealing Technologies • Pinerolo

Hybrid
EUR 45,000 - 55,000
Diversity & Inclusion
Personal Development
Cafeteria / Canteen
+2