Head of Ecommerce & Digital Growth - D2C & Amazon

ghd; Firenze; Hybrid; EUR 31,000 - 37,000; Full time

Benefits offered by this job

Smart working

Training

Welfare package

Personal devices

Alternative Fridays

Job summary

ghd is seeking an experienced Head of Ecommerce to lead and accelerate the growth of our Direct-to-Consumer and total Digital business. You will own Ecommerce turnover and profitability, define strategic direction, and ensure operational excellence across ghdhair.com and Amazon.

This senior role requires strong mastery of performance marketing, CRM, and digital analytics, with cross-functional leadership and global collaboration.

Qualifications

• 8-10+ years of experience in Ecommerce or Digital Business roles.
• Strong experience in DTC Ecommerce management (strategy and hands-on execution).
• Proven experience in team coordination and leadership.
• Strong analytical mindset with excellent knowledge of digital analytics tools.
• Excellent English (written and spoken).

Responsibilities

• Own Ecommerce turnover, margins, and profitability targets.
• Define and execute strategic, commercial, and operational plans.
• Develop and manage the digital activation and promotional calendar.
• Demand planning, forecasting, and alignment with Operations for stock availability.
• Lead end-to-end management of ghdhair.com and other digital channels.
• Collaborate with Digital Marketing to optimize traffic quality and ROAS.
• Provide weekly/monthly performance reporting.
• Mentor and develop the Digital Business team.

Skills

Ecommerce leadership

DTC ecommerce

Digital analytics

English proficiency

Tools

Analytics tools

Job description

ghd is seeking an experienced Head of Ecommerce to lead and accelerate the growth of our Direct-to-Consumer and total Digital business. You will own Ecommerce turnover and profitability, define strategic direction, and ensure operational excellence across ghdhair.com and Amazon.

This senior role requires strong mastery of performance marketing, CRM, and digital analytics, with cross-functional leadership and global collaboration.