Head of Communications & Brand Strategy (Hybrid)

LVMH; Lombardia; Hybride; EUR 68 000 - 83 000; Plein temps

Résumé du poste

Sephora in Milan is seeking a Marketing Communications leader to define and drive the content and social media strategy across local and international assets. You will curate engaging content for social, digital, and ATL channels while aligning with brand positioning and business priorities.

The role requires strong leadership, a deep understanding of branding, PR, and media investments, and a track record of delivering large-scale campaigns in a dynamic environment.

Qualifications

• 7+ years in a similar communications/marketing leadership role.
• Strong understanding of branding, social media, PR and media investments.
• Proven track record delivering large-scale communication projects.
• Demonstrated leadership to build and empower a team.

Responsabilités

• Define and lead the overall content and social media strategy.
• Lead creation and adaptation of content across social, digital and ATL touchpoints.
• Define social media KPIs and editorial planning.
• Oversee paid media strategy for content and influence.
• Ensure communication plans support brand launches and campaigns.
• Define and oversee PR and influencer strategy with media relationships.
• Coordinate communications for consumer-facing events and retail moments.
• Align communications across channels and CRM.

Connaissances

7+ experience in a similar role

Strong understanding of communication

Large-scale communication projects

Leadership to manage a team

Description du poste

Sephora in Milan is seeking a Marketing Communications leader to define and drive the content and social media strategy across local and international assets. You will curate engaging content for social, digital, and ATL channels while aligning with brand positioning and business priorities.

The role requires strong leadership, a deep understanding of branding, PR, and media investments, and a track record of delivering large-scale campaigns in a dynamic environment.