Global Content Strategy Lead — Social Growth

Publicis Groupe; Milano; On-site; EUR 44,000 - 52,000; Full time

Benefits offered by this job

Continuous Development

Growth Culture

People Care

Job summary

Publicis Groupe is seeking a Content Strategy Lead to join the Content team in Milan, bringing 7-8+ years of social media strategy and brand planning experience. You will define and drive social strategies across a diverse client portfolio, balancing culture, audience, and business objectives.

You will lead strategic workshops, mentor a team, and collaborate across Creative, Account, Media, Data & Insights, and Production to deliver integrated solutions.

Qualifications

• 7-8 years of experience in Social Strategy, Digital Strategy, Communications Planning, or related disciplines.
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Responsibilities

• Lead the development of integrated social media strategies for local and global clients across multiple categories.
• Define platform-specific approaches, channel architectures, content ecosystems, and audience engagement strategies.
• Translate business, marketing, and communication objectives into actionable social strategies that drive brand growth.
• Act as the strategic lead and trusted advisor for clients on all social-first and digital culture topics.
• Guide social planning throughout campaign development, ensuring alignment between strategy, creativity, content, media, and production.
• Monitor cultural, consumer, and platform trends, identifying opportunities for brands to participate in relevant conversations.
• Deliver audience, competitive, and social landscape analyses to uncover insights and recommendations.
• Lead strategic workshops, presentations, and client-facing meetings.
• Manage and mentor a team of Social Strategists, fostering growth, collaboration, and strategic excellence.
• Collaborate closely with Creative, Account, Media, Data & Insights, and Production teams to ensure integrated thinking.
• Establish measurement frameworks and KPIs to evaluate social performance and optimize future initiatives.
• Contribute to new business pitches and agency growth opportunities through strategic thinking and social expertise.
• Advocate for innovation by exploring emerging platforms, technologies, creator ecosystems, and social behaviors.

Skills

Social Strategy

Digital Strategy

Communications Planning

Client leadership

Mentor junior strategists

Analytical mindset

Storytelling

Presentation skills

Project management

Leadership

Fluent English

Client relationships

Tools

Brandwatch

Talkwalker

Sprinklr

Meltwater

NetBase

Job description

Publicis Groupe is seeking a Content Strategy Lead to join the Content team in Milan, bringing 7-8+ years of social media strategy and brand planning experience. You will define and drive social strategies across a diverse client portfolio, balancing culture, audience, and business objectives.

You will lead strategic workshops, mentor a team, and collaborate across Creative, Account, Media, Data & Insights, and Production to deliver integrated solutions.