Head of Communication

LVMH; Lombardia; Hybrid; EUR 68,000 - 83,000; Full time

Job summary

Sephora in Milan is seeking a Marketing Communications leader to define and drive the content and social media strategy across local and international assets. You will curate engaging content for social, digital, and ATL channels while aligning with brand positioning and business priorities.

The role requires strong leadership, a deep understanding of branding, PR, and media investments, and a track record of delivering large-scale campaigns in a dynamic environment.

Qualifications

• 7+ years in a similar communications/marketing leadership role.
• Strong understanding of branding, social media, PR and media investments.
• Proven track record delivering large-scale communication projects.
• Demonstrated leadership to build and empower a team.

Responsibilities

• Define and lead the overall content and social media strategy.
• Lead creation and adaptation of content across social, digital and ATL touchpoints.
• Define social media KPIs and editorial planning.
• Oversee paid media strategy for content and influence.
• Ensure communication plans support brand launches and campaigns.
• Define and oversee PR and influencer strategy with media relationships.
• Coordinate communications for consumer-facing events and retail moments.
• Align communications across channels and CRM.

Skills

7+ experience in a similar role

Strong understanding of communication

Large-scale communication projects

Leadership to manage a team

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

As part of the Marketing Department, Communication Team, you will excel and enjoy this position if you are ready to actively handle the following missions:

Social Media, Content & Media

• Define and lead the overall content and social media strategy, ensuring consistency with Sephora’s brand positioning, business priorities and communication objectives.
• Lead the creation, curation and adaptation of high-quality and engaging content across social, digital and ATL touchpoints, including local productions and adaptations of international assets.
• Define social media objectives, KPIs and editorial strategy, overseeing editorial planning, special projects and social media productions.
• Partner with Media teams and agencies to ensure paid media strategy supporting content, social media and influence, ensuring the right amplification of key communication initiatives and an effective balance between organic and paid visibility.
• Ensure communication plans effectively support key brand launches, Sephora campaigns and strategic business priorities.

PR, Influence & Events

• Define and oversee the PR and influence strategy, building strong media and creator relationships and delivering culturally relevant stories that strengthen Sephora’s visibility and earned media impact.
• Lead and optimize influencer and PR activities, selecting the right partners, talents and formats according to brand and campaign objectives.
• Define communication concepts and PR moments around key launches, institutional initiatives and strategic brand activations.
• Provide communication leadership and coordination for selected consumer-facing events and retail moments, ensuring consistency with Sephora’s positioning and overall communication strategy.

Leadership & Communication Governance

• Ensure strong consistency of content, brand narratives and communication messages across all relevant company channels, including media, social media, e-commerce and CRM.
• Build effective working synergies across Marketing, Sales, Merchandising and other key functions to maximize the impact of communication initiatives and investments.
• Ensure strong partnerships with internal and external stakeholders, including agencies, European and Global teams, media partners, creators and external suppliers.
• Manage and develop the Communication team, setting clear objectives, priorities and ways of working across managers, senior and junior specialists.
• Own the communication budget, ensuring effective allocation, monitoring and optimization of investments.

• 7+ experience in a similar role
• Strong understanding of communication strategies, branding, social media, PR, and media investments
• Demonstrated success in developing and executing large-scale communication projects
• Strong leadership skills to manage and empower a team

For new joiners for this role in Italy, the annual gross salary associated with this position is EUR 75600.

This is only the initial annual gross salary granted to this position. This figure has been determined based on objective and gender-neutral criteria and reflects the starting salary normally applicable to the position at the time of publication of this job posting. Actual salaries may vary based on factors such as your unique blend of experience and skills, start date and our current organizational needs.

On top of legal benefits, further benefits are provided in accordance with current company policies.

This position is subject to the provisions of the collective bargaining agreement (CCNL Commercio) applicable to the role and applied by Sephora in Italy.

How to be successful in the role and at Sephora:

By staying results-oriented and proactive in this fast-paced and dynamic environment, you'll contribute to the success of Sephora.

Here, you will find:

• Community: authenticity is embraced, and the strength of our differences fuels our collective spirit
• Working Environment : modern offices with break/relax areas for your well-being in the center of Milan. Enjoy our extraordinary planning of activities, such as Annual Convention, team buildings, etc.
• Work-life balance : smart working and flexible hours
• Culture of empowerment, learning & growth : you will have the tools, space and opportunity to learn, innovate and lead
• Meaningful Rewards : competitive tailored welfare offers, free beauty product gifts and access to discounts on Sephora and LVMH products
• Work that brings fulfillment : from delighting clients every day, to inspiring our industry at large, every action makes a difference
• Sephora Stands : positive social and environment impact activities organized by our “Sephora Stands” committee

Join us and belong to something beautiful.

At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone.

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969. The House provides a superior selection of quality products and always keeps pace with the latest trends. The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn. With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients. At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.