Senior Brand Lead - Skincare Growth & Strategy (Hybrid)

Beiersdorf; Milano; Hybrid; EUR 45,000 - 50,000; Full time

Benefits offered by this job

Free parking

Flexible working hours

Hybrid work model

Company store discounts

Participation bonus

Faschim health insurance

Canteen

Job summary

Beiersdorf Milano seeks a Senior Brand Manager to translate consumer insights into winning marketing strategies while leading a team and collaborating with local and European stakeholders. Reporting directly to the Marketing Manager, you will guide category growth and drive impactful experiences across all touchpoints.

You will own performance, manage budgets and lead integrated campaigns with Marketing, Sales, Shopper Marketing, Finance and Supply Chain teams, in a hybrid setup.

Qualifications

• 6+ years of experience in Marketing, Brand Management or Trade Marketing within FMCG or consumer goods industries.
• Proven people leadership experience
• Strong business acumen and analytical mindset
• Experience translating data and market trends into growth opportunities
• Excellent stakeholder management and cross-functional collaboration
• Fluent in Italian and English

Responsibilities

• Lead the development and execution of category and brand growth strategies translating insights into actionable plans.
• Own category performance and financial results through analysis of KPIs, forecasting and budgeting.
• Develop and implement integrated marketing and communication strategies across all consumer touchpoints.
• Drive innovation and portfolio development by identifying emerging needs and partnering with European teams.
• Lead cross-functional collaboration with Marketing, Sales, Shopper Marketing, Finance, Supply Chain and other functions.
• Manage external agencies to ensure excellence in execution and delivery of initiatives.
• Coach and develop team members to foster ownership and high performance.

Skills

Marketing

Brand Management

Trade Marketing

People leadership

Analytical mindset

Data-driven insights

Excel

PowerPoint

Stakeholder management

Tools

NielsenIQ

Circana (IRI)

Excel

PowerPoint

Job description

Beiersdorf Milano seeks a Senior Brand Manager to translate consumer insights into winning marketing strategies while leading a team and collaborating with local and European stakeholders. Reporting directly to the Marketing Manager, you will guide category growth and drive impactful experiences across all touchpoints.

You will own performance, manage budgets and lead integrated campaigns with Marketing, Sales, Shopper Marketing, Finance and Supply Chain teams, in a hybrid setup.