Growth Lead, Mobile UA

NAPHORA GAMES GROUP; Italia; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Naphora Games Group in Italy seeks a results-driven User Acquisition & Growth specialist to own and scale our mobile game UA globally. You will drive profitable player growth through paid acquisition, creative testing, ASO, and data-driven optimization across Meta, Google, TikTok, AppLovin, Unity Ads, and more.

You will manage campaigns and budgets, identify opportunities to improve performance, and collaborate with Product to enhance retention, monetization, and LTV.

Competenze

• 4+ years in UA, Growth or Performance Marketing for mobile games.
• Experience managing six- or seven-figure monthly UA budgets.
• Hands-on with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads.
• Strong grasp of mobile KPIs: CPI, IPM, CTR, CVR, ROAS, LTV.
• Fluent in English; strong analytical and communication skills.

Mansioni

• Develop and execute paid and organic acquisition strategies across multiple mobile games.
• Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other networks.
• Own budgets, bidding strategies, and performance optimization.
• Scale acquisition while maintaining profitability and player quality.
• Collaborate with Product to improve retention, monetization, and LTV.
• Build dashboards and reports for stakeholders.

Conoscenze

User Acquisition

Growth Marketing

Data Analysis

Campaign Optimization

Stakeholder Management

Strumenti

Meta Ads

Google Ads

TikTok Ads

AppLovin

Unity Ads

Descrizione del lavoro

Naphora Games Group in Italy seeks a results-driven User Acquisition & Growth specialist to own and scale our mobile game UA globally. You will drive profitable player growth through paid acquisition, creative testing, ASO, and data-driven optimization across Meta, Google, TikTok, AppLovin, Unity Ads, and more.

You will manage campaigns and budgets, identify opportunities to improve performance, and collaborate with Product to enhance retention, monetization, and LTV.