Growth Architect: E-Commerce, CRM & Customer Care

Coccinelle; Monza; In loco; EUR 120.000 - 150.000; Tempo pieno

Descrizione del lavoro

Coccinelle is seeking a Head of Strategic Marketing, E-Commerce & Customer Care to lead the brand’s digital growth and customer experience. You will drive omnichannel initiatives, CRM programs, and performance analytics from Monza (Italy), reporting to the COO.

The role requires a proven luxury fashion leadership, commercial rigor, and ability to translate consumer insights into growth opportunities across online and offline channels.

Competenze

• Proven experience in a senior E-Commerce leadership role within fashion, luxury, lifestyle, or premium brands.
• Strong commercial mindset with a demonstrated track record of driving online revenue growth.
• Deep expertise in E-Commerce, CRM, customer lifecycle management, and digital performance analytics.
• Strong leadership and stakeholder management capabilities.
• Excellent analytical skills with the ability to transform complex data into strategic decisions.
• Passion for digital innovation, customer experience, and brand development.

Mansioni

• Develop and implement online and offline promotional and marketing strategies to support business objectives.
• Lead, supervise, and support the E-Commerce, CRM, and Customer Care teams.
• Monitor sales performance, analyze key metrics, and maximize E-Commerce turnover and profitability.
• Collaborate with IT teams to ensure effective system integration and continuous platform improvement.
• Identify opportunities to enhance the customer journey and optimize the overall user experience.
• Analyze business and customer data to develop strategic growth plans and actionable insights.
• Coordinate and manage relationships with external partners and agencies supporting E-Commerce, CRM, and Customer Care activities.
• Monitor market trends, customer behavior, and competitor initiatives to identify new business opportunities.
• Ensure alignment between commercial objectives, brand positioning, and customer experience across all touchpoints.

Conoscenze

E-Commerce leadership

CRM

Customer care

Data-driven

Strategic marketing

Luxury fashion

Stakeholder management

Descrizione del lavoro

Coccinelle is seeking a Head of Strategic Marketing, E-Commerce & Customer Care to lead the brand’s digital growth and customer experience. You will drive omnichannel initiatives, CRM programs, and performance analytics from Monza (Italy), reporting to the COO.

The role requires a proven luxury fashion leadership, commercial rigor, and ability to translate consumer insights into growth opportunities across online and offline channels.