Global Social Strategy Lead — Brand Growth & Innovation

Publicis Groupe; Milano; In loco; EUR 44.000 - 52.000; Tempo pieno

Vantaggi offerti da questo lavoro

Continuous Development

Growth Culture

People Care

Descrizione del lavoro

Publicis Groupe in Milan is seeking a Content Strategy Lead with 7-8+ years in social strategy and brand planning to shape social programs for major clients. You will lead strategy across platforms, mentor a team, and collaborate with Creative, Account, Media, and Data teams to drive measurable outcomes.

The role emphasizes global and local client impact, multicultural awareness, and staying ahead of evolving social ecosystems in a fast-paced agency environment.

Competenze

• 7-8+ years of experience in Social Strategy, Digital Strategy, or related disciplines.
• Fluent English; additional languages are a plus.

Mansioni

• Lead the development of integrated social media strategies for local and global clients.
• Define platform-specific approaches, channel architectures, and audience engagement strategies.
• Translate business objectives into actionable social strategies driving brand growth.
• Act as strategic lead and trusted advisor on social-first and digital culture topics.
• Guide social planning, ensuring alignment between strategy, creativity, content, media, and production.
• Monitor trends and identify opportunities for brands to participate in conversations.
• Deliver audience, competitive, and landscape analyses to uncover insights and recommendations.
• Lead strategic workshops, presentations, and client-facing meetings.
• Mentor and manage a team of Social Strategists; foster growth and excellence.

Conoscenze

Social Strategy

Leadership

Client Leadership

Strategic thinking

Storytelling

Presentation skills

Project management

Analytics

Strumenti

Brandwatch

Talkwalker

Sprinklr

Meltwater

NetBase

Descrizione del lavoro

Publicis Groupe in Milan is seeking a Content Strategy Lead with 7-8+ years in social strategy and brand planning to shape social programs for major clients. You will lead strategy across platforms, mentor a team, and collaborate with Creative, Account, Media, and Data teams to drive measurable outcomes.

The role emphasizes global and local client impact, multicultural awareness, and staying ahead of evolving social ecosystems in a fast-paced agency environment.