Content Strategy Lead

Publicis Groupe; Milano; On-site; EUR 44,000 - 52,000; Full time

Benefits offered by this job

Continuous Development

Growth Culture

People Care

Job summary

Publicis Groupe is seeking a Content Strategy Lead to join the Content team in Milan, bringing 7-8+ years of social media strategy and brand planning experience. You will define and drive social strategies across a diverse client portfolio, balancing culture, audience, and business objectives.

You will lead strategic workshops, mentor a team, and collaborate across Creative, Account, Media, Data & Insights, and Production to deliver integrated solutions.

Qualifications

• 7-8 years of experience in Social Strategy, Digital Strategy, Communications Planning, or related disciplines.
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Responsibilities

• Lead the development of integrated social media strategies for local and global clients across multiple categories.
• Define platform-specific approaches, channel architectures, content ecosystems, and audience engagement strategies.
• Translate business, marketing, and communication objectives into actionable social strategies that drive brand growth.
• Act as the strategic lead and trusted advisor for clients on all social-first and digital culture topics.
• Guide social planning throughout campaign development, ensuring alignment between strategy, creativity, content, media, and production.
• Monitor cultural, consumer, and platform trends, identifying opportunities for brands to participate in relevant conversations.
• Deliver audience, competitive, and social landscape analyses to uncover insights and recommendations.
• Lead strategic workshops, presentations, and client-facing meetings.
• Manage and mentor a team of Social Strategists, fostering growth, collaboration, and strategic excellence.
• Collaborate closely with Creative, Account, Media, Data & Insights, and Production teams to ensure integrated thinking.
• Establish measurement frameworks and KPIs to evaluate social performance and optimize future initiatives.
• Contribute to new business pitches and agency growth opportunities through strategic thinking and social expertise.
• Advocate for innovation by exploring emerging platforms, technologies, creator ecosystems, and social behaviors.

Skills

Social Strategy

Digital Strategy

Communications Planning

Client leadership

Mentor junior strategists

Analytical mindset

Storytelling

Presentation skills

Project management

Leadership

Fluent English

Client relationships

Tools

Brandwatch

Talkwalker

Sprinklr

Meltwater

NetBase

Job description

Company description

Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. Present in Italy across Milan, Turin, Rome, and Verona—with more than 1,500 professionals—the Group acts as a strategic partner for its clients' growth, offering a broad range of integrated expertise and solutions spanning creativity, media, production, and business transformation.

LePub is part of Publicis Groupe, the world’s third-largest communications group.

What can we do as Publicis Groupe?

Renowned worldwide for its creativity, best-in-class technology, digital capabilities, and consulting expertise, Publicis Groupe is the only player in the industry able to fully accompany clients throughout their digital business transformation journey—anywhere in the world.

And what makes us unique?

We are a Connecting Company, driven by a shared purpose, a strong spirit, common behaviors, distinctive character, and a relentless focus on our clients: the Power of One.

About LePub

You can either adapt to change, ignore it, or lead it. What will you choose?

Our Mission

We believe that today's world requires a combination of strategic, creative, and digital thinking capable of helping brands Lead the Change.

The only constant in this world is change. You can either adapt to it, ignore it, or lead it.

Lead the Change

is both our mission and our call to action. It reflects our entrepreneurial spirit and our agency roots. It defines how we approach brands, ideas, and relationships, and it comes to life through the work we create every day.

Publicis Groupe is the only player in the industry capable of supporting brands throughout their digital transformation journey, anywhere in the world.

Overview

We are looking for a Content Strategy Lead

Reporting to the Head of Content, the successful candidate will join our Content team and bring 7-8+ years of experience in social media strategy, digital communications, and brand planning, ideally gained within creative, social-first, or integrated agency environments.

The Content Strategy Lead will be responsible for defining and driving social media strategies across a portfolio of clients, ensuring that brands remain culturally relevant, audience-centric, and impactful across platforms. The role combines strategic thinking, client leadership, team management, and a deep understanding of the ever-evolving social ecosystem.

Responsibilities

Key Responsibilities

• Lead the development of integrated social media strategies for local and global clients across multiple categories.
• Define platform-specific approaches, channel architectures, content ecosystems, and audience engagement strategies.
• Translate business, marketing, and communication objectives into actionable social strategies that drive brand growth.
• Act as the strategic lead and trusted advisor for clients on all social-first and digital culture topics.
• Guide social planning throughout campaign development, ensuring alignment between strategy, creativity, content, media, and production.
• Monitor cultural, consumer, and platform trends, identifying opportunities for brands to participate in relevant conversations.
• Deliver audience, competitive, and social landscape analyses to uncover insights and recommendations.
• Lead strategic workshops, presentations, and client-facing meetings.
• Manage and mentor a team of Social Strategists, fostering growth, collaboration, and strategic excellence.
• Collaborate closely with Creative, Account, Media, Data & Insights, and Production teams to ensure integrated thinking.
• Establish measurement frameworks and KPIs to evaluate social performance and optimize future initiatives.
• Contribute to new business pitches and agency growth opportunities through strategic thinking and social expertise.
• Advocate for innovation by exploring emerging platforms, technologies, creator ecosystems, and social behaviors.

Qualifications

Who You Are:

• 7-8 years of experience in Social Strategy, Digital Strategy, Communications Planning, or related disciplines.
• Strong knowledge of major social platforms including Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Twitch, Reddit, and emerging channels.
• Deep understanding of social culture, creator economy dynamics, online communities, and digital behaviors.
• Proven experience developing strategic frameworks and social roadmaps for international and local brands.
• Strong analytical mindset with the ability to transform data and insights into actionable recommendations.
• Excellent storytelling, presentation, and communication skills.
• Experience managing client relationships and presenting strategic recommendations to senior stakeholders.
• Demonstrated leadership experience and ability to mentor junior strategists.
• Ability to thrive in fast-paced, highly collaborative environments.
• Strong organizational and project management capabilities.
• Familiarity with social listening and analytics tools such as Brandwatch, Talkwalker, Sprinklr, Meltwater, NetBase, or similar platforms.
• Experience working within creative and integrated agency environments is highly preferred.
• Fluent English required; additional languages are considered a plus.

Additional information

We are committed to creating an environment where people can unlock their potential and build a long-term growth path.

What We Offer

• Continuous Development
  • Personalized learning and development opportunities available at every stage of your career.
• Growth Culture
  • Challenging projects within a collaborative and innovation-driven environment.
• People Care
  • Initiatives dedicated to physical and mental wellbeing, fostering a culture of collaboration, respect, and inclusion.

Compensation

Annual Gross Salary Range (RAL)

€44,000 – €52,000

• The salary range has been determined based on objective and neutral criteria, including role responsibilities, required competencies, organizational level, market benchmarks, and internal equity considerations.
• The indicated salary range is valid at the time of publication. The Company reserves the right to update it if necessary.

Diversity, Equity & Inclusion

• This vacancy is open to candidates of any gender, age, and nationality, in compliance with applicable equal opportunities and anti-discrimination legislation.
• This job advertisement has been drafted in accordance with the principles of UNI/PdR 125:2022, the Italian standard for gender equality.
• Publicis Groupe's motto is Viva La Différence.
• We promote inclusive and non-discriminatory recruitment processes. Job titles, evaluation criteria, and language have been designed to be neutral and fully aligned with equal opportunity principles.
• If you have any specific requirements (for example, accessibility needs), please feel free to let us know during the initial contact. We are committed to ensuring a fair, inclusive, and accessible recruitment process for everyone.