Global Social Media Specialist

OTB Spa; Milano; On-site; EUR 28,000 - 33,000; Full time

Benefits offered by this job

Supplementary health insurance

Corporate restaurant

Gym

Nursery and osteopathy studio (for Brg

Exclusive discounts on OTB Group brand

Job summary

Diesel, based in Milan, is seeking a Global Social Media Specialist to join our Global Marketing Team. You will plan, schedule and publish content across Instagram, TikTok, Facebook, LinkedIn and Pinterest, and keep the editorial calendar up to date.

You will work with cross-functional teams to support campaigns, review copy, analyze performance and identify trends. A 1-2 year background in fashion brands and fluent English are expected; the role offers flexible working and a competitive

Qualifications

• 1-2 years of experience in a similar role; previous experience with fashion brands will be considered a plus.
• A degree in Economics with a focus on Marketing and Communications is required; professional certifications or coursework in Social Media/Digital Marketing will be appreciated.
• Strong passion for the digital world and fashion, with a constant commitment to staying updated on industry trends and social media evolution.
• Ability to develop content strategies and conduct market analyses.
• Goal-oriented mindset, flexibility, enthusiasm, initiative, ability to propose ideas, strong problem-solving skills, and a team-player attitude.
• Fluency in English, alongside proficiency in using key tools for monitoring and measuring a brand's web presence, completes the profile.

Responsibilities

• Plan, schedule and publish content across Diesel’s social media channels on a daily basis.
• Keep the social media editorial calendar up to date, coordinating deadlines, assets and publishing needs.
• Support the approval process for content intended for APAC social media platforms, liaising with internal stakeholders.
• Help organize the production of content created specifically for social media, with particular attention to short-form video.
• Coordinate the practical aspects of social media productions involving creators, including garment and sample requests, in-store orders and sample movements.
• Daily follow-up on content, product and production activities to help ensure assets are delivered on time.
• Work with the creative, production, PR, Media and Go-to-Market teams on social media activities linked to global campaigns and product launches.
• Review social media copy in collaboration with the dedicated copywriter, helping ensure consistency with Diesel’s tone of voice.

Skills

Fluency in English

Content strategy

Market analysis

Education

Economics degree with Marketing & Communications

Job description

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

Global Social Media Specialist

At Diesel, based in Milan (MI) we are looking for a Global Social Media Specialist to join our Global Marketing Team, with solid social media foundations and a strong cultural and aesthetic taste aligned with our brand DNA. He / She will report directly to the Global Social Media Manager.

Main responsibilities

• Plan, schedule and publish content across Diesel’s social media channels, including Instagram, TikTok, Facebook, LinkedIn and Pinterest, on a daily basis.
• Keep the social media editorial calendar up to date, coordinating deadlines, assets and publishing needs with the relevant teams.
• Support the approval process for content intended for APAC social media platforms, liaising with internal stakeholders.
• Help organize the production of content created specifically for social media, with particular attention to short-form video.
• Coordinate the practical aspects of social media productions involving creators, including garment and sample requests, in-store orders and sample movements.
• Daily follow-up on content, product and production activities to help ensure that assets are delivered on time.
• Work with the creative, production, PR, Media and Go-to-Market teams on social media activities linked to global campaigns and product launches.
• Review social media copy in collaboration with the dedicated copywriter, helping ensure consistency with Diesel’s tone of voice.
• Management of social media reporting and performance analysis, monitoring key KPIs and translating insights into actionable recommendations to optimize the global social media strategy.
• Research emerging creators, talents, formats and cultural trends that could inspire relevant content for the brand.

Requirements

• 1-2 years of experience in a similar role; previous experience with fashion brands will be considered a plus.
• A degree in Economics with a focus on Marketing and Communications is required; professional certifications or coursework in Social Media/Digital Marketing will be appreciated.
• Strong passion for the digital world and fashion, with a constant commitment to staying updated on industry trends and social media evolution.
• Ability to develop content strategies and conduct market analyses.
• Goal-oriented mindset, flexibility, enthusiasm, initiative, ability to propose ideas, strong problem-solving skills, and a team-player attitude.
• Fluency in English, alongside proficiency in using key tools for monitoring and measuring a brand's web presence, completes the profile

Location: Milan (MI)

Compensation & Level

• CCNL Textile Industry, Level 4°
• Salary range (gross annual): € 28.000 - €33.000
• Variable incentive plan: 5% of gross annual salary
• The final offer will be determined based on experience, skills, and level of responsibility. We are open to candidates with different levels of seniority.

What We Offer

• A dynamic, and international work environment
• Continuous learning and professional development opportunities
• Exposure to multiple business functions and cross-functional collaboration
• Flexible working hours and smart working options
• Work-life balance initiatives
• Supplementary health insurance
• Supplementary pension plan
• Diversity and inclusion policies
• Corporate volunteering initiatives
• Exclusive discounts on OTB Group brands' products
• Corporate welfare services, including company restaurant, gym, beauty centre, nursery and osteopathy studio (for Breganze)
• Ticket Restaurant (for Milan)

Diversity, Equity & Inclusion

At OTB, we believe diversity is a strength: every perspective, background, and experience enriches our culture and fuels our creativity. We celebrate our differences and are proud to be an equal opportunity employer.

We welcome applications from all individuals regardless of gender, age, ethnicity, sexual orientation, disability, or any other personal characteristic.

Candidates who require reasonable accommodation at any stage of the selection process are encouraged to inform the HR team: we will take every necessary step to ensure equal opportunity to participate.