Senior PPC Specialist

OTB; Milano; Hybrid; EUR 40,000 - 45,000; Full time

Benefits offered by this job

International environment

Flexible working hours

Smart working options

Supplementary health insurance

Supplementary pension plan

Discounts on OTB brands

Company restaurant

Gym

Nursery

Ticket Restaurant Milan

Job summary

Diesel in Milan is seeking a Senior PPC Specialist to join our E‑commerce team, bringing deep technical and analytical expertise to drive and optimize paid media campaigns across global markets. You will report to the Digital Marketing & Analytics Manager.

Plan, implement, and optimize campaigns on Google Ads, Meta, Microsoft Ads, and Criteo; leverage SA360; monitor KPIs; collaborate with SEO, CRM, Analytics and Content teams; drive innovation with new tools.

Qualifications

• 6+ years managing multi‑platform paid media campaigns
• Experience with SA360, Google Ads, Microsoft Ads, Meta Business Manager
• Experience with Adobe Analytics or GA4 and GTM
• Fashion/Luxury/E‑commerce experience desirable
• Strong analytical mindset with large datasets
• Fluent English; Italian is a plus

Responsibilities

• Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads, and Criteo
• Leverage SA360 to manage large-scale campaigns
• Monitor KPIs, develop performance reports, and provide ROAS insights
• Collaborate with SEO, CRM, Media, Analytics, and Content teams
• Conduct A/B testing and optimize targeting/creatives
• Support paid media strategies for new international markets
• Build relationships with internal/external stakeholders
• Drive innovation by adopting new tools and best practices

Skills

Paid media management

SA360

Google Ads

Microsoft Ads

Meta Business Manager

Programmatic advertising

Adobe Analytics

English fluency

Italian language (bonus)

Tools

SA360

Google Ads

Microsoft Ads

Meta Business Manager

Google Tag Manager

Criteo

Job description

Senior PPC Specialist

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

At Diesel, location Milan, we are looking for a Senior PPC Specialist to join our E-commerce team, with deep technical and analytical expertise to drive and optimize paid media campaigns across global markets. He/She will report directly to the Digital Marketing & Analytics Manager.

Main responsibilities:

• Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo
• Leverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns
• Monitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROAS
• Collaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies
• Conduct A/B testing and continuously optimize targeting, creatives, and campaign performance
• Support the development and execution of paid media strategies for new international markets and audience segments
• Build and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration
• Drive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness

Requirements:

• At least 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations
• Strong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising platforms
• Experience with Adobe Analytics (preferred) or Google Analytics 4 and Google Tag Manager
• Previous experience in the fashion, luxury, or e-commerce industry is highly desirable
• Strong analytical mindset, with exceptional attention to detail and the ability to interpret and work with large datasets
• Fluent English is required; native or professional proficiency in Italian is a plus

Compensation & Level:

• CCNL Textile Industry, Level 6°
• Salary range (gross annual): €40.000 - €45.000
• Variable incentive plan: 10% of gross annual salary

The final offer will be determined based on experience, skills, and level of responsibility. We are open to candidates with different levels of seniority.

What We Offer:

• A dynamic, and international work environment
• Continuous learning and professional development opportunities
• Exposure to multiple business functions and cross-functional collaboration
• Flexible working hours and smart working options
• Work-life balance initiatives
• Supplementary health insurance
• Supplementary pension plan
• Diversity and inclusion policies
• Corporate volunteering initiatives
• Exclusive discounts on OTB Group brands' products
• Corporate welfare services, including company restaurant, gym, beauty centre, nursery and osteopathy studio (for Breganze)
• Ticket Restaurant (for Milan)

Diversity, Equity & Inclusion:

At OTB, we believe diversity is a strength: every perspective, background, and experience enriches our culture and fuels our creativity. We celebrate our differences and are proud to be an equal opportunity employer.

We welcome applications from all individuals regardless of gender, age, ethnicity, sexual orientation, disability, or any other personal characteristic.

Candidates who require reasonable accommodation at any stage of the selection process are encouraged to inform the HR team: we will take every necessary step to ensure equal opportunity to participate.