Global PPC Strategist — Paid Media Growth

OTB; Milano; Hybrid; EUR 40,000 - 45,000; Full time

Benefits offered by this job

International environment

Flexible working hours

Smart working options

Supplementary health insurance

Supplementary pension plan

Discounts on OTB brands

Company restaurant

Gym

Nursery

Ticket Restaurant Milan

Job summary

Diesel in Milan is seeking a Senior PPC Specialist to join our E‑commerce team, bringing deep technical and analytical expertise to drive and optimize paid media campaigns across global markets. You will report to the Digital Marketing & Analytics Manager.

Plan, implement, and optimize campaigns on Google Ads, Meta, Microsoft Ads, and Criteo; leverage SA360; monitor KPIs; collaborate with SEO, CRM, Analytics and Content teams; drive innovation with new tools.

Qualifications

• 6+ years managing multi‑platform paid media campaigns
• Experience with SA360, Google Ads, Microsoft Ads, Meta Business Manager
• Experience with Adobe Analytics or GA4 and GTM
• Fashion/Luxury/E‑commerce experience desirable
• Strong analytical mindset with large datasets
• Fluent English; Italian is a plus

Responsibilities

• Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads, and Criteo
• Leverage SA360 to manage large-scale campaigns
• Monitor KPIs, develop performance reports, and provide ROAS insights
• Collaborate with SEO, CRM, Media, Analytics, and Content teams
• Conduct A/B testing and optimize targeting/creatives
• Support paid media strategies for new international markets
• Build relationships with internal/external stakeholders
• Drive innovation by adopting new tools and best practices

Skills

Paid media management

SA360

Google Ads

Microsoft Ads

Meta Business Manager

Programmatic advertising

Adobe Analytics

English fluency

Italian language (bonus)

Tools

SA360

Google Ads

Microsoft Ads

Meta Business Manager

Google Tag Manager

Criteo

Job description

Diesel in Milan is seeking a Senior PPC Specialist to join our E‑commerce team, bringing deep technical and analytical expertise to drive and optimize paid media campaigns across global markets. You will report to the Digital Marketing & Analytics Manager.

Plan, implement, and optimize campaigns on Google Ads, Meta, Microsoft Ads, and Criteo; leverage SA360; monitor KPIs; collaborate with SEO, CRM, Analytics and Content teams; drive innovation with new tools.