Data-Driven European Retail Media Strategist

Experteer Italy; Treviso; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Dynamic environment

Growth opportunities

Work-life balance

Partnerships and shopping programs

Job summary

Experteer Italy is seeking a Senior Specialist / Project Manager to lead end-to-end retail media campaigns across Europe, bridging performance marketing and commercial sales to win the digital shelf and deliver ROI.

You will manage budgets, run bids, conduct A/B tests, and provide weekly performance insights to the Head of Paid Media, using Excel/Google Sheets and Looker to guide decisions in a fast-changing retail landscape.

Qualifications

• 3–5 years in Paid Media campaigns.
• 7+ years in marketing/media roles.
• Strong analytical mindset with data-driven approach.
• Advanced knowledge of Excel and Google Sheets.
• Full professional fluency in English; other languages a plus.

Responsibilities

• End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers.
• Develop and implement bespoke media plans aligned with seasonal peaks and product launches.
• Manage and allocate retail media budgets to hit ROAS and market share targets.
• Daily monitoring and A/B testing of bids, keywords, and creative assets.
• Provide reporting and insights with weekly/monthly performance deep-dives to Head of Paid Media.
• Coordinate with local trade marketing teams and external networks/aggregators.

Skills

Paid media management

Data analysis

Excel

Looker

English fluency

Tools

Google Sheets

Job description

Experteer Italy is seeking a Senior Specialist / Project Manager to lead end-to-end retail media campaigns across Europe, bridging performance marketing and commercial sales to win the digital shelf and deliver ROI.

You will manage budgets, run bids, conduct A/B tests, and provide weekly performance insights to the Head of Paid Media, using Excel/Google Sheets and Looker to guide decisions in a fast-changing retail landscape.