Global Omnichannel Launch Architect

Viatris; Roma; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Viatris is seeking a Global Omnichannel Innovation & Launch Portfolio Lead to guide customer engagement and omnichannel design for innovative products and launches. The role sits at the intersection of Global Marketing, Launch Excellence, Medical, Sales and Data & Analytics, driving strategy, journeys, and measurable outcomes across priority markets.

The successful candidate will bridge brand strategy with customer experience, ensure digital channels complement Field Force activities, and

Qualifications

• Significant experience in pharmaceutical marketing, omnichannel, digital, customer engagement, or launch excellence.
• Experience supporting new product launches or innovative brands.
• Strong understanding of pharmaceutical Go-to-Market models and the interaction between Marketing, Field Force, Medical and Market Access.
• Experience designing customer journeys and integrated Field + Digital engagement strategies.
• Good understanding of CRM, customer data, segmentation, personalization, content and marketing automation.
• Ability to translate strategic ambitions into practical, executable and measurable plans.

Responsabilités

• Embed Omnichannel into Innovation & Launch Strategy across global teams.
• Design end-to-end customer journeys for priority assets across pre-launch, launch and post-launch phases.
• Connect launches with Viatris' omnichannel ecosystem including CRM, content tools, digital channels and data.
• Partner with priority markets to co-create locally relevant engagement models.
• Define clear milestones and readiness criteria for omnichannel launch readiness and execution.
• Build scalable Viatris omnichannel launch framework for reusable capabilities.

Connaissances

Pharmaceutical marketing

Omnichannel

Digital engagement

Customer engagement

Launch excellence

Go-to-Market collaboration

Outils

CRM

Content management tool

Description du poste

Viatris is seeking a Global Omnichannel Innovation & Launch Portfolio Lead to guide customer engagement and omnichannel design for innovative products and launches. The role sits at the intersection of Global Marketing, Launch Excellence, Medical, Sales and Data & Analytics, driving strategy, journeys, and measurable outcomes across priority markets.

The successful candidate will bridge brand strategy with customer experience, ensure digital channels complement Field Force activities, and