Global Marketing Operations Director & CX COE Leader

Bracco Imaging; Milano; On-site; EUR 90,000 - 110,000; Full time

Benefits offered by this job

Annual incentive plan

International travel 30-40%

Job summary

Bracco Imaging in Milano is seeking a Global Director of Marketing Operations to lead the strategic optimization of marketing processes, data governance, and measurement across regions. You will partner with the CMO to maximize marketing's business impact, focusing on ROI and scalable execution of product launches and campaigns.

You will launch and lead the Customer Experience Center of Excellence, standardize CX methodologies, and drive training for Marketing Excellence.

Qualifications

• Bachelor's degree required; MBA preferred in business, marketing, communications, or healthcare management.
• 10+ years of marketing experience, including global and regional roles, with a proven track record in brand development, product marketing, or strategic planning. Experience in medical device or pharmaceutical industry is preferred.
• Demonstrated expertise in digital marketing and hands-on experience with marketing automation platforms.
• Proven experience designing, launching, or leading a Center of Excellence, shared‑services function, or comparable cross‑functional capability, ideally in Customer Experience, Marketing Operations, or Commercial Excellence.
• Strong understanding of customer journey mapping, audience segmentation and personalization strategies across digital and non‑digital touchpoints.
• Experience collaborating with and influencing Sales, customers, and Marketing leaders.

Responsibilities

• Develop a comprehensive Marketing Operations strategy aligned with the organization's goals and vision, focusing on modernization and efficiency.
• Prioritize initiatives and establish a marketing project portfolio based on strategic importance, resource availability, and ROI; serve as a trusted advisor on process and program management matters.
• Develop and implement standards, best practices, and methodologies across the marketing community, driving consistent program delivery, process improvements, and effective adoption of martech platforms and technologies.
• Launch and lead a new global Customer Experience Center of Excellence, roll out standardized CX methodologies, tools, and playbooks, including customer journey mapping, VoC programs, NPS, and personalization frameworks.
• Partner with Sales, Marketing leaders and other key functions to embed CX practices into commercial and marketing processes and to identify and prioritize high-impact CX use cases.
• Drive change management, communication, and training to build CX capability and maturity and establishing the CX COE as a recognized center of expertise.
• Develop and implement training initiatives to upskill the marketing community and drive a culture of continuous improvement.
• Orchestrate the end‑to‑end marketing planning process on behalf of the CMO.
• Lead the Global Marketing budgeting and financial planning processes and evaluate ROI across marketing channels and campaigns.
• Define measurement frameworks and KPIs to monitor ROI, campaign effectiveness, and overall Marketing's contribution to the business.
• Drive CX‑related metrics and use cases across the organization to improve customer experience and internal efficiency.
• Manage relationships with external agencies and suppliers to ensure alignment with organizational goals.

Skills

Marketing Ops

Leadership

Data Analysis

Digital Marketing

MarTech

Campaign Planning

Stakeholder Management

Education

Bachelor's degree

MBA preferred

Tools

Marketing Automation Platforms

CRM Systems

Data Analytics Tools

Job description

Bracco Imaging in Milano is seeking a Global Director of Marketing Operations to lead the strategic optimization of marketing processes, data governance, and measurement across regions. You will partner with the CMO to maximize marketing's business impact, focusing on ROI and scalable execution of product launches and campaigns.

You will launch and lead the Customer Experience Center of Excellence, standardize CX methodologies, and drive training for Marketing Excellence.