Global Clienteling Tools & Campaigns Expert (Milano)

Ferrari; Lombardia; On-site; EUR 69,000 - 75,000; Full time

Benefits offered by this job

Company restaurant

Wellness options

Scholarships

Summer camp

Family Day

Job summary

Ferrari is seeking a Global Clienteling Tools & Campaigns Expert based in Milano to translate business needs into CRM tools, drive Salesforce roadmap, and enable boutiques with structured client engagement. You will orchestrate global campaigns, define guidelines, and monitor outcomes to continuously improve the client experience.

You will collaborate with Digital Solutions, IT, Legal and Ferrari Sportscar teams, supporting the rollout of CRM features and targeted outreach across the boutique

Qualifications

• 5+ years of experience in CRM, clienteling, retail marketing or customer engagement, ideally within luxury retail.
• Hands-on experience with CRM platforms; Salesforce experience strongly preferred.
• Ability to translate business needs into functional requirements, user processes and practical guidelines.
• Experience developing targeted client campaigns, segmentation logic, outreach plans and boutique activation toolkits.
• Strong project management skills, with the ability to coordinate multiple stakeholders, priorities and delivery streams.
• Analytical mindset and ability to interpret campaign and CRM usage results to improve execution.

Responsibilities

• Salesforce CRM Database and App development and coordination, coordinating testing, deployment, and adoption of new functionalities across HQ, regions and boutiques.
• In-store clienteling campaigns: translate launches into a structured global clienteling and outreach calendar, define briefs and guidelines, and drive segmentation and activation.
• Define gifting portfolio briefs and catalog/deployment guidelines for stores; coordinate prints and digital catalogs and EDMs for Cavallino Boutiques.
• Contribute to cross-functional CRM & Clienteling projects and special initiatives.

Skills

Salesforce CRM

CRM platforms

Campaign management

Project management

Analytical mindset

Fluent English

Tools

Salesforce

PowerBI

Job description

Ferrari has a most desirable track record, in Racing as well as in Sports Cars production, record business results and voted one of the World's most powerful brands. To enhance the experience across Ferrari's global ecosystem, the Lifestyle department has three pillars: Personal Luxury Goods, Collectibles and Experience. The role of Ferrari Lifestyle is to fuel long term growth by broadening our customers’base and expanding our value proposition beyond our core business, while preserving our brand’s DNA, its heritage and values.

In order to strengthen our Lifestyle CRM & Clienteling team, we are looking to hire a Global Clienteling Tools & Campaigns Expert, based in Milano (Italy).

The Global Clienteling Tools & Campaigns role is responsible for enabling and scaling Ferrari Lifestyle's clienteling strategy worldwide. The role translates business objectives into practical clienteling tools, operational guidelines, and structured campaign frameworks that empower boutiques to build stronger client relationships and deliver a consistently elevated client experience. In parallel, the role owns the functional roadmap of the Salesforce CRM platform, ensuring that technology capabilities evolve in line with business priorities. By partnering closely with Digital Solutions, IT, Legal, and Ferrari Sportscar teams, the role drives the design, prioritization, and implementation of CRM enhancements that strengthen client knowledge, portfolio management, outreach effectiveness, and overall client engagement.

Reporting to the Global Head of CRM & Clienteling, the role enables boutiques to better manage their client portfolios more effectively, execute targeted outreach and deliver consistent, personalized client experiences.

The main responsibilities of the role include:

SALESFORCE CRM Database and APP Development and Coordination (40% time)

• Translate business needs into clear functional requirements for Salesforce
• Partner with Digital Solutions team, external consultants and CRM Sportscars to manage the CRM improvement pipeline and resolve business issues.
• Support the development and rollout of new App Features: portfolio management, segmentation filters, client lists, tasks, event management, client timeline and related CRM functionalities.
• Coordinate testing, deployment, user guidance and adoption of new CRM functionalities across HQ, regions and boutiques.
• Define practical standards for CRM usage, task logging, client profile enrichment, contactability and data quality
• Monitor usage and collect boutique feedback to continuously improve tools, interfaces and processes.

In-store Clienteling Campaigns (35% time)

• Translate product launches, marketing initiatives and brand moments into a structured global clienteling and outreach calendar.
• Develop campaign briefs and executional guidelines defining objectives, target audiences, selection criteria, outreach approach, timing and expected actions.
• Through the use of PowerBI and Salesforce, define segmentated client lists, enabling boutiques to activate VICs, clients to upgrade or reactivate, and prospects to convert.
• Partner with Retail, Training and VIC Managers to cascade campaign guidelines, tools and best practices and to embed consistent clienteling routines across the boutique network.
• Track campaign execution, outreach, appointments and commercial results, using learnings to improve future activations.

Other Clienteling Tools (15%)

• Support the definition of a tiered annual gifting portfolio brief aligned with client segments, occasions and business objectives. Coordinate quantities, allocation criteria, deployment guidelines and store communication. Monitor execution and gather feedback on perceived value, client response and operational effectiveness.
• Coordinate quantities, allocation criteria, deployment guidelines and store communication the Printed Catalogues; Digital catalogues and EDM for the Cavallino Boutiques

Special Projects and continuous improvement (10%)

• Contribute to cross-functional CRM & Clienteling projects and special projects.

Required Profile

In order to succeed in this challenging role, you will have gained at least 5+ years of relevant experience in CRM, clienteling, retail marketing, campaign management or customer engagement, ideally within luxury retail.

For this role, we are looking for candidates with the following qualifications and experience:

• Hands-on experience with CRM platforms and clienteling tools; Salesforce experience strongly preferred.
• Proven ability to translate business needs into functional requirements, user processes and practical guidelines.
• Experience developing targeted client campaigns, segmentation logic, outreach plans and boutique activation toolkits.
• Strong project management skills, with the ability to coordinate multiple stakeholders, priorities and delivery streams.
• Analytical mindset and ability to interpret campaign and CRM usage results to improve execution.

In Ferrari you must exhibit the capability to think analytically, target-oriented and structured. You need to demonstrate strong communication skills (such as the ability to listen as well as in-depth reasoning). You will be expected to work independently as well as integrate as part of a team. We require attention to the detail and awareness of the responsibility that comes with your role. You are motivated to adapt to and learn from the company culture. It goes without saying that you relish a challenge.

The effective completion of your daily tasks requires you to be a proficient user of Microsoft Office (Word, Excel, PowerPoint & Outlook). Fluent English is required.

On site – Agile Work (remote): Up to 1 day per week

Hours of Work

40 weekly

Department

Lifestyle

Job Qualification

White Collar, CCSL. Placement within the professional group and level will be determined based on the candidate’s professional experience, technical skills, and level of autonomy and responsibilities.

Ferrari Offers

Compensation Package:
The total compensation package, including gross annual salary, company and/or individual variable components, will be in a range between €69.000 and €75.000 with 13 monthly payments. Placement within this range will be determined based on the candidate’s professional experience, technical skills, and level of autonomy and responsibility.
Welfare:
Company sports & fitness facilities, company restaurant with seasonal menus and wellness options, preventive health programs for staff and children, scholarships, school book refunds, summer camp, Ferrari events and Family Day.

Travel/Mobility

Availability for national and international travel (including outside the EU) is required.

Ferrari is an Equal Opportunity Employer. We believe that diversity of perspectives drives innovation and performance, and we are committed to building an inclusive workplace where every individual feels valued, respected and empowered to contribute their unique perspective. We promote equal opportunities at all levels of the organization and foster a culture that embraces diversity in all its forms, including ethnic origin, gender, sexual orientation, gender identity, disability, age, religion, and social background, while firmly rejecting any form of discrimination

EU Directive 2023/970 (Pay Transparency)

The recruiting process is conducted in a non-discriminatory manner, in compliance with the principles of gender equality and applicable regulations on pay transparency. During the selection process, candidates will not be asked to provide information about their current or previous salaries.