Global Luxury Clienteling & Campaigns Lead

Ferrari S.p.A.; Milano; On-site; EUR 69,000 - 75,000; Full time

Benefits offered by this job

Company restaurant

Wellness options

Scholarships

School book refunds

Summer camp

Family Day

Sports & fitness facilities

Job summary

Ferrari S.p.A. in Milano seeks a Global Clienteling Tools & Campaigns Expert to scale Ferrari Lifestyle’s clienteling strategy worldwide.

You will translate business needs into Salesforce improvements, develop in-store campaigns, and manage data-driven outreach across boutiques, regions and HQ. The role partners with Digital Solutions, IT and Sportscar teams to deliver CRM enhancements and targeted client campaigns.

Qualifications

• Hands-on experience with CRM platforms and clienteling tools; Salesforce experience strongly preferred.
• Proven ability to translate business needs into functional requirements, user processes and practical guidelines.
• Experience developing targeted client campaigns, segmentation logic, outreach plans and boutique activation toolkits.
• Strong project management skills, with the ability to coordinate multiple stakeholders, priorities and delivery streams.
• Analytical mindset and ability to interpret campaign and CRM usage results to improve execution.

Responsibilities

• SALESFORCE CRM Database and APP Development and Coordination (40% time).
• In-store Clienteling Campaigns (35% time).
• Other Clienteling Tools (15%).
• Special Projects and continuous improvement (10%).

Skills

CRM experience

Clienteling

Retail marketing

Campaign management

Salesforce

Project management

Data analysis

Tools

Salesforce

PowerBI

Job description

Ferrari S.p.A. in Milano seeks a Global Clienteling Tools & Campaigns Expert to scale Ferrari Lifestyle’s clienteling strategy worldwide.

You will translate business needs into Salesforce improvements, develop in-store campaigns, and manage data-driven outreach across boutiques, regions and HQ. The role partners with Digital Solutions, IT and Sportscar teams to deliver CRM enhancements and targeted client campaigns.