General Finishing Marketing Lead, EMEAI Growth

Sherwin-Williams Co.

Bologna

On-site

EUR 70,000 - 91,000

Full time

9 days ago

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Benefits offered by this job

Company Car

Bonus 15%

Work-Life Balance

Career Opportunities

Training & Development

Job summary

Sherwin-Williams in Bologna, Italy, seeks a General Finishing segment marketing leader to drive strategy across EMEAI, aligning product, price, promotion and services with market needs, and enabling Sales to win new business. You will lead cross-functional teams and develop regional marketing plans to translate insights into activation programs that drive profitable growth.

Travel up to 40% and a competitive base salary with bonus is offered.

Qualifications

Degree in Business, Marketing, Engineering, Chemistry or related discipline.
Proven experience developing segment strategies, growth plans, and value propositions.
Experience in pricing, portfolio strategy, and commercialization planning.
Strong analytical and data management skills.
Fluent English; Italian or other European languages.

Responsibilities

Define the General Finishing segment strategy for EMEAI.
Develop and execute growth plans aligned with revenue and profitability targets.
Identify new business opportunities for both powder and liquid technologies.
Create clear market activation initiatives which improve our right to win and enable the sales team to gain new business.
Monitor competitive activity and market developments to recommend strategic actions.
Create the General Finishing strategy and right to win across EMEAI markets.
Develop the facilities service model strategy, including the right product, price, and promotion.
Define market positioning, value propositions, and initiative priorities.
Equip Sales with value-selling tools, messaging, and customer value stories to succeed in General Finishing.
Translate market insights into activation plans that support customer acquisition and profitable growth.
Lead regional marketing planning for the General Finishing segment.
Translate the right to win into regional programs, priorities, and Sales activation.
Develop marketing-led, sales endorsed programs tied to segment initiatives and new business goals.
Define and deliver financial commitments, pipeline goals, and marketing program impact.
Track execution, initiative goals, pipeline progress, and program accountability.
Collaborate with Product Management, Marketing, R&D and Manufacturing to align product offerings and innovation initiatives with market needs.
Partner with Product Management to simplify General Finishing product lines and improve profitability, clarity, and ease to win.
Support powder and liquid product portfolio optimization.
Define commercialization strategies for customized solutions.
Contribute to pricing strategies, value propositions and product positioning.
Analyze market trends, customer needs and competitive positioning.
Translate market insights into actionable business recommendations.
Develop business cases and growth opportunities based on market data.
Track and report key segment performance indicators.
Lead voice-of-customer work to identify needs, pain points, and buying drivers.
Engage priority customers through Sales to gather market and application insights.
Translate customer input into positioning, messaging, and value-selling content.
Use customer and industry signals to shape segment strategy and innovation priorities.
Bring a marketing perspective to customer meetings, industry events, and trade forums.