European EV Bus Product Marketing Lead

BYD Europe; Milano; On-site; EUR 90,000 - 140,000; Full time

Job summary

BYD Europe is recruiting a Product Marketing Manager to own the European bus product lifecycle, from market intelligence to launch. You will interface with operators, municipalities, HQ product teams, and regional commercial units to shape the product, competitiveness, and commercial offering.

You will lead GTM strategy, ensure regulatory compliance, and drive lifecycle performance from concept through to continuous improvement, coordinating with sales, service, and tenders teams across Europe.

Qualifications

• Experience in product marketing and lifecycle ownership.
• Knowledge of Go-to-Market strategy and launch management.
• Familiarity with European bus regulations, homologation, and market needs.
• Proven ability to translate operator requirements into product specs.

Responsibilities

• Define and steer European bus product strategy and roadmap.
• Drive operator and market insights into product positioning.
• Coordinate with HQ on homologation, safety standards, and engineering changes.
• Develop sales enablement materials, technical files, and catalogues.
• Lead launch readiness, GTM governance, and cross-functional readiness.
• Monitor product performance and adjust strategies to stay competitive.

Skills

Cross-functional leadership

Communication

Analytical thinking

Problem solving

Decision making

Customer focus

Ownership

Automotive background

English proficiency

Additional European language

Education

Engineering or Business Bachelor's

Job description

BYD Europe is recruiting a Product Marketing Manager to own the European bus product lifecycle, from market intelligence to launch. You will interface with operators, municipalities, HQ product teams, and regional commercial units to shape the product, competitiveness, and commercial offering.

You will lead GTM strategy, ensure regulatory compliance, and drive lifecycle performance from concept through to continuous improvement, coordinating with sales, service, and tenders teams across Europe.