Europe Product Marketing Manager - Bus

BYD Europe; Milano; On-site; EUR 90,000 - 140,000; Full time

Job summary

BYD Europe is recruiting a Product Marketing Manager to own the European bus product lifecycle, from market intelligence to launch. You will interface with operators, municipalities, HQ product teams, and regional commercial units to shape the product, competitiveness, and commercial offering.

You will lead GTM strategy, ensure regulatory compliance, and drive lifecycle performance from concept through to continuous improvement, coordinating with sales, service, and tenders teams across Europe.

Qualifications

• Experience in product marketing and lifecycle ownership.
• Knowledge of Go-to-Market strategy and launch management.
• Familiarity with European bus regulations, homologation, and market needs.
• Proven ability to translate operator requirements into product specs.

Responsibilities

• Define and steer European bus product strategy and roadmap.
• Drive operator and market insights into product positioning.
• Coordinate with HQ on homologation, safety standards, and engineering changes.
• Develop sales enablement materials, technical files, and catalogues.
• Lead launch readiness, GTM governance, and cross-functional readiness.
• Monitor product performance and adjust strategies to stay competitive.

Skills

Cross-functional leadership

Communication

Analytical thinking

Problem solving

Decision making

Customer focus

Ownership

Automotive background

English proficiency

Additional European language

Education

Engineering or Business Bachelor's

Job description

Location: Italy (Netherland, France, UK as further options)

About the role: the Product Marketing Manager own the full product lifecycle for BYD Bus in Europe: market analysis and intelligence, competitive benchmark, operator requirements, product specifications, positioning, value proposition, eMobility and depot‑charging solutions, and Go‑to‑Market execution.

This role acts as the end‑to‑end product owner for BYD’s bus portfolio, serving as the primary interface between European operators, municipalities, HQ product teams, and regional commercial functions. The Senior Manager drives product definition, competitiveness, commercial offering, and lifecycle performance — from concept validation to launch and continuous improvement — ensuring that BYD buses meet market expectations, regulatory requirements, and outperform key competitors in the European public transport market. improvement — ensuring that BYD trucks meet market expectations and outperform key competitors.

Reports to: The Head of Product Marketing Truck & Bus.

Key responsibilities:

• Product Strategy & Roadmap: define and steer the European bus product strategy, ensuring alignment with operator needs, regulatory frameworks (EU TPL standards), and competitive benchmarks across citybus, intercity, and coach segments.
• Operator & Market Insight: integrate operator requirements, tender specifications, regulatory constraints, and market intelligence into product specifications and positioning.
• Competitive Positioning: shape the value proposition and differentiation vs. European OEMs, focusing on energy efficiency, TCO, passenger experience, and depot‑charging integration
• Go‑to‑Market Leadership: lead GTM strategy, launch governance, and cross‑functional readiness with sales, service, engineering, tenders team and HQ.
• Lifecycle Ownership: manage the full product lifecycle from introduction to phase‑out, ensuring continuous competitiveness, regulatory compliance, and commercial effectiveness.
• Commercial Enablement: ensure the bus portfolio is supported by strong sales tools, tender documentation, technical materials, and commercial catalogues.

Main duties:

• Collect, validate, and structure operator requirements from public transport companies, municipalities, dealers, and key accounts.
• Translate market and regulatory needs into product specifications, technical targets, and configuration guidelines.
• Coordinate with HQ on product roadmap, homologation, safety standards, engineering changes, and technical development.
• Prepare product positioning documents, value proposition frameworks, and competitive benchmark analyses for citybus, intercity, and coach applications.
• Develop sales enablement tools: product sheets, tender documentation, technical files, catalogues, and training materials.
• Support pricing strategy, TCO modelling, and commercial offer definition (vehicle + charging + depot energy solutions).
• Lead launch readiness activities: product documentation, demo fleet planning, internal communication, GTM governance.
• Monitor product performance, operator satisfaction, and competitive landscape to identify improvement actions.
• Provide technical‑commercial support to regional sales teams, tender offices, and key account managers.
• Ensure compliance with European regulations, homologation requirements, safety standards, and market‑specific norms.

Requirements & competencies:

Technical Competences

• Strong product planning capabilities and understanding of EV systems (battery, powertrain, charging).
• Expertise in product marketing, positioning, and value proposition design.
• Solid knowledge of Go to Market strategy and launch management.
• Ability to translate customer requirements into actionable product specifications.
• Analytical mindset: market intelligence, competitor benchmarking, TCO modelling.
• Familiarity with European truck regulations, homologation processes, and fleet operational needs.
• Proven knowledge of bus products and the public transport business is a valued plus.

Skills

• Cross‑functional leadership and stakeholder management (HQ, R&D, sales, service, tender offices).
• Excellent communication and ability to simplify complex technical topics.
• Structured and creative thinking, problem‑solving, analytical reasoning, and decision‑making.
• Customer‑centric mindset and strong business acumen.
• High ownership, accountability, and ability to operate in fast‑changing environments.
• Ability to work with teams from various countries and cultural backgrounds; positive attitude.
• Experience as Product or Sales Manager in the automotive field, preferably in Bus or Commercial Vehicles business.
• Engineering or Business‑related Bachelor’s degree.
• Excellent English and another European language.
• Willingness to travel up to 30% of the time.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team