Digital Marketing Specialist

IT16 Electrolux Appliances S.p.A.; Assago; In loco; EUR 34.000 - 41.000; Tempo pieno

Descrizione del lavoro

Electrolux Group in Assago, Italy, is seeking a motivated Digital Marketing Specialist to influence media strategy and performance for Electrolux and AEG brands in Italy.

You will work with the marketing, D2C and e-commerce teams to run campaigns, optimize Google and social media efforts, and coordinate with agencies and Stockholm HQ.

Fluent Italian and English are required; experience with analytics tools and affiliate programs is a plus; salary starts at 37,500 EUR gross per year.

Competenze

• Solid experience in digital marketing, media strategy and execution, media plans management and knowledge of media landscape and media metrics.
• Experience with tools like Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads Manager, TikTok is required.
• Familiarity with affiliate programs is a plus (like AWIN or TradeDoubler).
• Strong communication and collaboration skills to work cross-functionally with teams and media agency.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Fluent in Italian and English. Spanish and/or French are considered as a plus.

Mansioni

• Development and execution of annual media strategies for both Electrolux and AEG brands across awareness, consideration, and conversion campaigns.
• Responsible for the day-to-day management of media planning, execution, processes, and budgets to ensure campaign effectiveness and business growth.
• Assist in the execution and optimization of Google Search and Display campaigns & Pmax to drive brand awareness and conversions.
• Assist in the execution and optimization of social media campaigns on TikTok and Meta (Facebook & Instagram), ensuring alignment with campaign goals.
• Assist in the execution and optimization of Amazon Ads campaigns (Sponsored Brand, Sponsored Products, Sponsored Display, DSP Programmatic Linkin and Linkout).
• Support the execution and monitoring of affiliate marketing campaigns with the primary goal of driving sales.
• Drive regular analysis of campaign performance with actionable insights and recommendations for improvement.

Conoscenze

Digital marketing

Media strategy

Campaign optimization

Analytics

Cross-functional collaboration

Strumenti

Google Analytics

Google Ads

Meta Ads Manager

Amazon Ads Manager

TikTok

Descrizione del lavoro

Job Description At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together. Join us in our exciting quest to build the future home!

About the role:

We are looking for a motivated and dynamic Digital Marketing Specialist to join our marketing team! This is a permanent position where you will have the opportunity to influence Electrolux and AEG media strategy and performance in Italy for both awareness and conversion media campaigns. You will work closely with our marketing team, D2C and E-commerce teams to execute impactful campaigns and drive measurable results, as well as with external media agency and Stockholm HQ.

Location

The role is based in Assago.

What you’ll do:

• Development and execution of annual media strategies for both Electrolux and AEG brands across awareness, consideration, and conversion campaigns.
• Responsible for the day-to-day management of media planning, execution, processes, and budgets to ensure campaign effectiveness and business growth.
• Assist in the execution and optimization of Google Search and Display campaigns & Pmax to drive brand awareness and conversions.
• Assist in the execution and optimization of social media campaigns on TikTok and Meta (Facebook & Instagram), ensuring alignment with campaign goals.
• Assist in the execution and optimization of Amazon Ads campaigns (Sponsored Brand, Sponsored Products, Sponsored Display, DSP Programmatic Linkin and Linkout).
• Support the execution and monitoring of affiliate marketing campaigns with the primary goal of driving sales.
• Drive regular analysis of campaign performance with actionable insights and recommendations for improvement.

Who you are:

• Solid experience in digital marketing, media strategy and execution, media plans management and knowledge of media landscape and media metrics.
• Experience with tools like Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads Manager, TikTok is required.
• Familiarity with affiliate programs is a plus (like AWIN or TradeDoubler).
• Strong communication and collaboration skills to work cross-functionally with teams and media agency.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Eager to learn and adapt quickly in a fast-paced environment.
• Fluent in Italian and English. Spanish and/or French are considered as a plus.

Salary

The annual gross base salary starts from € 37,500.00, depending on qualifications and experience.

Salary is defined in a transparent way, considering experience, skills, and performance.

The role is covered by the Italian Metalworkers' National Collective Labour Agreement (CCNL Metalmeccanici).

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.

At Electrolux Group, we believe in fairness and inclusion.

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. For more information go to www.electroluxgroup.com.