Digital Marketing Specialist

Electrolux; Bardi; In loco; EUR 40.000 - 65.000; Tempo pieno

Descrizione del lavoro

Electrolux cerca un Digital Marketing Specialist per guidare la strategia media e le campagne per i marchi Electrolux e AEG in Italia, con focus su awareness e conversione. Lavorerai a fianco di team di marketing, D2C ed e-commerce, con agenzie esterne e HQ a Stoccolma.

La posizione è permanente, basata ad Assago, con opportunità di influenzare la strategia media e guidare progetti cross‑funzione. Richiesta esperienza in marketing digitale, lingue italiano e inglese e conoscenza di piattaforme

Competenze

• Esperienza consolidata in marketing digitale e strategia media.
• Gestione di piani media e misurazione delle metriche di successo.
• Capacità di analisi dati e di decisioni basate sui numeri.
• Ottime capacità di comunicazione e collaborazione cross‑funzionale.
• Fluenza in italiano e inglese; ulteriori lingue sono un plus.

Mansioni

• Sviluppo ed esecuzione di strategie media annuali per Electrolux e AEG in Italia.
• Gestione quotidiana di pianificazione media, esecuzione, processi e budget per crescita del business.
• Supporto nell’esecuzione e ottimizzazione di campagne Google Search/Display e Pmax.
• Supporto campagne social su TikTok e Meta, allineate agli obiettivi.
• Supporto a campagne Amazon Ads (Sponsored Brand, Products, Display, DSP).
• Supporto nell’esecuzione e nel monitoraggio di campagne di affiliazione per guidare le vendite.
• Analisi regolare delle performance con insights operativi.

Conoscenze

Digital marketing

Media strategy

Campaign management

Analytics

Cross-functional collaboration

Italian language

English language

Strumenti

Google Analytics

Google Ads

Meta Ads Manager

Amazon Ads Manager

TikTok Ads

Descrizione del lavoro

Questa posizione è in Electrolux

Il processo di selezione sarà interamente gestito Electrolux.

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Job Description

At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together. Join us in our exciting quest to build the future home! About the role: We are looking for a motivated and dynamic Digital Marketing Specialist to join our marketing team! This is a permanent position where you will have the opportunity to influence Electrolux and AEG media strategy and performance in Italy for both awareness and conversion media campaigns. You will work closely with our marketing team, D2C and E-commerce teams to execute impactful campaigns and drive measurable results, as well as with external media agency and Stockholm HQ.

Location

The role is based in Assago.

What you’ll do:

• Development and execution of annual media strategies for both Electrolux and AEG brands across awareness, consideration, and conversion campaigns.
• Responsible for the day-to-day management of media planning, execution, processes, and budgets to ensure campaign effectiveness and business growth.
• Assist in the execution and optimization of Google Search and Display campaigns & Pmax to drive brand awareness and conversions.
• Assist in the execution and optimization of social media campaigns on TikTok and Meta (Facebook & Instagram), ensuring alignment with campaign goals.
• Assist in the execution and optimization of Amazon Ads campaigns (Sponsored Brand, Sponsored Products, Sponsored Display, DSP Programmatic Linkin and Linkout)
• Support the execution and monitoring of affiliate marketing campaigns with the primary goal of driving sales.
• Drive regular analysis of campaign performance with actionable insights and recommendations for improvement.

Who you are:

• Solid experience in digital marketing, media strategy and execution, media plans management and knowledge of media landscape and media metrics.
• Experience with tools like Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads Manager, TikTok is required.
• Familiarity with affiliate programs is a plus (like AWIN or TradeDoubler).
• Strong communication and collaboration skills to work cross-functionally with teams and media agency.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Eager to learn and adapt quickly in a fast-paced environment.
• Fluent in Italian and English. Spanish and/or French are considered as a plus.

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you. #LI-AM1

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