Performance Digital Marketer - Media & Growth, Italy

IT16 Electrolux Appliances S.p.A.; Assago; In loco; EUR 34.000 - 41.000; Tempo pieno

Descrizione del lavoro

Electrolux Group in Assago, Italy, is seeking a motivated Digital Marketing Specialist to influence media strategy and performance for Electrolux and AEG brands in Italy.

You will work with the marketing, D2C and e-commerce teams to run campaigns, optimize Google and social media efforts, and coordinate with agencies and Stockholm HQ.

Fluent Italian and English are required; experience with analytics tools and affiliate programs is a plus; salary starts at 37,500 EUR gross per year.

Competenze

• Solid experience in digital marketing, media strategy and execution, media plans management and knowledge of media landscape and media metrics.
• Experience with tools like Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads Manager, TikTok is required.
• Familiarity with affiliate programs is a plus (like AWIN or TradeDoubler).
• Strong communication and collaboration skills to work cross-functionally with teams and media agency.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Fluent in Italian and English. Spanish and/or French are considered as a plus.

Mansioni

• Development and execution of annual media strategies for both Electrolux and AEG brands across awareness, consideration, and conversion campaigns.
• Responsible for the day-to-day management of media planning, execution, processes, and budgets to ensure campaign effectiveness and business growth.
• Assist in the execution and optimization of Google Search and Display campaigns & Pmax to drive brand awareness and conversions.
• Assist in the execution and optimization of social media campaigns on TikTok and Meta (Facebook & Instagram), ensuring alignment with campaign goals.
• Assist in the execution and optimization of Amazon Ads campaigns (Sponsored Brand, Sponsored Products, Sponsored Display, DSP Programmatic Linkin and Linkout).
• Support the execution and monitoring of affiliate marketing campaigns with the primary goal of driving sales.
• Drive regular analysis of campaign performance with actionable insights and recommendations for improvement.

Conoscenze

Digital marketing

Media strategy

Campaign optimization

Analytics

Cross-functional collaboration

Strumenti

Google Analytics

Google Ads

Meta Ads Manager

Amazon Ads Manager

TikTok

Descrizione del lavoro

Electrolux Group in Assago, Italy, is seeking a motivated Digital Marketing Specialist to influence media strategy and performance for Electrolux and AEG brands in Italy.

You will work with the marketing, D2C and e-commerce teams to run campaigns, optimize Google and social media efforts, and coordinate with agencies and Stockholm HQ.

Fluent Italian and English are required; experience with analytics tools and affiliate programs is a plus; salary starts at 37,500 EUR gross per year.