Data-Driven FMCG Trade Marketing & Category Lead

Les Colettes; Lombardia; On-site; EUR 60,000 - 90,000; Full time

Job summary

Les Colettes in Lombardia seeks a Trade Marketing & Category Development Manager to drive category growth and strengthen brand positioning across Modern Trade and Retail. The role centers on data analysis and close collaboration with the Sales team.

You will define strategies, analyze performance, lead category projects, and influence cross-functional partners through clear presentations and ROI-focused activities. A degree in Economics/Marketing and 5–7 years FMCG experience are expected.

Qualifications

• Degree in Economics, Marketing, or related fields.
• 5–7 years of experience in Trade Marketing, Category Management, or Category Development within FMCG.
• Strong knowledge of market data tools (Nielsen, IRI, or similar).
• Proven experience managing complex, cross-functional projects.

Responsibilities

• Define and implement Trade Marketing and Category Development strategies in line with company objectives.
• Analyze category performance, market trends, and consumer behavior to identify growth opportunities.
• Develop and lead category management projects for key clients (Modern Trade and Retail).
• Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies.
• Lead category reviews and deliver strategic presentations to clients.
• Monitor sales KPIs, profitability, and ROI of trade activities.
• Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning.
• Manage Trade Marketing and Category budgets, ensuring efficiency and ROI.
• Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment.

Skills

Data-driven mindset

Category Management

FMCG Knowledge

Data Analysis

Stakeholder Communication

Stakeholder Management

Problem Solving

Education

Degree in Economics/Marketing

Tools

Nielsen/IRI

Job description

Les Colettes in Lombardia seeks a Trade Marketing & Category Development Manager to drive category growth and strengthen brand positioning across Modern Trade and Retail. The role centers on data analysis and close collaboration with the Sales team.

You will define strategies, analyze performance, lead category projects, and influence cross-functional partners through clear presentations and ROI-focused activities. A degree in Economics/Marketing and 5–7 years FMCG experience are expected.