Global CRM Campaign Architect

KIKO MILANO; Milano; In loco; EUR 32.000 - 52.000; Tempo pieno

Descrizione del lavoro

KIKO MILANO in Milan is seeking a CRM Coordinator to join the CRM Team, reporting to the Head of Global CRM & Loyalty. You will support planning and end-to-end execution of CRM campaigns across multiple channels to ensure accurate targeting and timely delivery.

The role emphasizes audience segmentation using an advanced RFM model, cross-functional collaboration with Data teams, and ongoing optimization to boost engagement and customer lifetime value, with strong attention to detail.

Competenze

• Bachelor’s degree in Marketing, Business or related field required.
• Experience in beauty/retail/consumer goods preferred.
• Familiarity with CRM and marketing automation platforms (Klaviyo).
• Strong Excel and PowerPoint skills; solid segmentation knowledge.
• Excellent organizational and project management abilities; detail-oriented.

Mansioni

• Coordinate end-to-end CRM campaigns across email, SMS, WhatsApp and other channels.
• Build campaign calendars aligned with product launches and loyalty initiatives.
• Collaborate with Creative, Design, Copywriting and agencies to finalize briefs.
• Ensure campaigns are delivered accurately and on time across channels.
• Develop audience selections and segmentation strategies using advanced models.
• Monitor performance and insights to optimize future campaigns.

Conoscenze

Klaviyo

Excel

PowerPoint

CRM strategy

Segmentation

Stakeholder mgmt

Attention to detail

Analytical thinking

English fluency

Formazione

Bachelor’s degree in Marketing, Business or related field

Strumenti

Klaviyo

Descrizione del lavoro

KIKO MILANO in Milan is seeking a CRM Coordinator to join the CRM Team, reporting to the Head of Global CRM & Loyalty. You will support planning and end-to-end execution of CRM campaigns across multiple channels to ensure accurate targeting and timely delivery.

The role emphasizes audience segmentation using an advanced RFM model, cross-functional collaboration with Data teams, and ongoing optimization to boost engagement and customer lifetime value, with strong attention to detail.