Marketing Strategist

Colossus; Roma; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Flexible work environment

Professional development opportunities

Job summary

A leading blockchain solutions provider in Rome is seeking a Marketing Strategist to enhance its digital presence and brand awareness. This role involves managing social media campaigns, executing email marketing, and optimizing web content to engage institutional clients. Ideal candidates will have expertise in marketing tools and a strong grasp of digital assets. Flexible work options available.

Qualifications

• Proficient in a range of digital marketing tools.
• Expert-level knowledge with Google Analytics and SEO.
• Ability to work independently in a remote-first environment.

Responsibilities

• Drive digital presence and brand awareness.
• Manage social media campaigns and community engagement.
• Execute targeted email campaigns to segmented audiences.
• Monitor performance and optimize campaigns based on analytics.
• Coordinate with design and dev teams for website updates.

Skills

Digital marketing tools

Content creation

Analytics tools

Strong communication skills

Proficient in SEO

Fluent in English

Tools

Google Search Console

Google Analytics

Mailchimp

LinkedIn Campaign Manager

Google Ads

Job description

Colossus Digital is a technical provider in blockchain, helping institutions like banks, funds, and custodians participate in blockchain ecosystems, focusing on staking. Colossus digital created the Institutional Hub, a B2B Marketplace that enables secure, compliant staking directly from custody providers, such as Ledger Enterprise, Fireblocks or Dfns, unlocking asset productivity across multiple blockchains.

Role overview

Colossus is looking for a Marketing Strategist to drive our digital presence and brand awareness across key platforms. This role is pivotal in shaping how institutional clients—including banks, venture capital firms, digital asset managers, and funds—engage with our content and solutions.

As part of the marketing team, you will be responsible for managing our social media campaign, community engagement, advertising campaigns on google, promote our product for a B2B target, ensuring our thought leadership in blockchain and digital assets reaches the right audience.

This role requires a proactive, analytical, and creative mindset, with the ability to translate complex blockchain topics into engaging content for institutional stakeholders.

Responsabilities

Collaborate on social media strategies across YouTube, LinkedIn, X, and Substack to increase visibility, reputation, and community engagement.

Coordinate marketing campaigns and corporate visibility efforts with external PR agencies.

Create, execute, and optimize paid ads campaigns across Google, LinkedIn, and X (Twitter).

Align marketing communications with product development cycles to support launches, updates, and technical announcements.

Support go-to-market execution with product positioning documents, one-pagers, and value proposition frameworks.

Collaborate with product and compliance teams to ensure alignment in messaging and market relevance.

Email Marketing

Plan and execute targeted email campaigns (newsletters, product announcements, event invitations) to segmented audiences (validators, partners, prospects).

Work alongside the content team to craft high-converting emails with compelling copy and clear CTAs.

Monitor performance (open rate, CTR, conversions) and optimize campaigns based on engagement analytics.

Manage tools to ensure deliverability and audience growth.

Onsite marketing

Manage content and updates on the WordPress website, ensuring that product messaging, UI, and CTAs are clear and conversion-oriented.

Create and maintain landing pages for product verticals, events, and campaigns.

Coordinate with design and dev teams to ensure site performance and UX meet institutional expectations.

Track and improve onsite funnels using Google Analytics, heatmaps, and A/B testing.

Identify and implement SEO opportunities in coordination with technical teams.

SEO & Analytics

Monitor and optimize website performance using Google Search Console, Google Analytics, and relevant tools.

Set up and refine conversion goals in line with marketing KPIs.

Analyze website and campaign performance, generating actionable reports for decision-making.

Track and report on key metrics across platforms including LinkedIn, X, and Substack.

Event support & coordination

Support the planning and promotion of industry events, workshops, and conferences such as Staking Summit, Digital Asset Summit and others..

Coordinate logistics, speaker materials, and post-event follow-ups.

Assist in the creation of branded collateral for live and virtual engagements.

Evaluate event success through lead generation, participant feedback, and ROI metrics.

Requirements

The Social Media & Marketing Specialist at Colossus must be proficient in a range of digital marketing, content creation, and analytics tools to effectively execute campaigns, optimize performance, and maintain brand consistency. The ideal candidate should have expert‑level knowledge and hands‑on experience with the following:

Google Search Console, Google Analytics, Google Tag Manager

Website Seo and optimization

Substack, Mailchimp or similar email platforms

Ads: LinkedIn Campaign Manager, X Ads, Google Ads

Strong communication, writing, and analytical skills

Familiarity with B2B SaaS or Web3 industry

Fluent in English; excellent communication skills

Ability to work independently in a remote‑first environment

Nice to have

Experience with institutional custody providers (e.g., Fireblocks, Ledger Enterprise)

Understanding of staking mechanisms (PoS networks)

What we offer

Competitive salary and performance‑based incentives.

Opportunity to work with a cutting‑edge team at the forefront of blockchain innovation.

Flexible work environment (remote, hybrid, or on‑site).

Professional development opportunities and a supportive company culture.

The chance to make a meaningful impact in the rapidly growing digital asset industry.

We are an equal‑opportunity employer and value diversity in our team.

Engage with the future of finance