Citywide Retail Activation Lead — Brand Experiences

Engineering ITS; Milano; In loco; EUR 35.000 - 48.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal vouchers

Performance bonuses

Employee discounts online and instore

Employee Assistance Plan (EAP)

Welfare and Corporate benefits program

Learning and Development Opportunities

Exposure to international brand

Descrizione del lavoro

adidas Concept Stores in Milano seeks a Retail Marketing Activation Expert to connect stores with the city, drive brand heat, and boost business through activations, events, influencers, PR, and community engagement.

You will bridge the consumer journey with adidas brand strategy, working with internal and external partners to deliver innovative, consistent activations that strengthen perception and store performance.

Competenze

• University degree in marketing and business or equivalent professional experience.
• 2-3 years of experience in marketing, communication, retail and/or retail marketing experience.
• Proven track record in planning and delivering marketing activations and/or events.
• In-store retail experience is a plus.
• Passion and knowledge of local trends, lifestyle trends and consumer, with strong connection to the city.
• Excellent project and event management skills.
• Strong stakeholder management: able to influence and collaborate with a wide range of internal and external stakeholders.
• Knowledge of cross-functional marketing levers such as media, PR and influencers.
• Analytical skills and budget management skills.
• Fluent in Italian and English.
• Proficient in MS Office, particularly PowerPoint.

Mansioni

• Ensure the execution of the seasonal activation program in line with adidas brand guidelines, adapting and localizing the activation calendar provided by Europe into the Concept store context.
• Develop and deliver additional local activations (windows, VM alignment, in-store communication, events, PR & influencer activations) to complement the global and European brand calendar
• Act as project and event producer: plan, organize and deliver high-quality activations and events within the stores, ensuring flawless execution, timeliness, and adherence to budget.
• Partner with store leadership (Store Director, Managers, VM) to integrate activations seamlessly into the consumer journey and maximize business impact.
• Build and maintain strong relationships with local communities, cultural players, and influencers relevant to sport, style and culture within the city, particularly when it comes to Orignals Flagship Store.
• Collaborate cross-functionally with internal stakeholders (Brand, Cultural Marketing, Sports Marketing, PR, Media, Finance, Legal, Europe Retail Marketing) to align on strategies, approvals, KPIs, and execution.
• Partner with external agencies, suppliers, and communities to co-create and deliver activations.
• Ensure continuous consumer and business insights collection: monitor stores KPIs, analyze performance of activations, and provide recommendations for optimization.
• Manage and optimize the assigned marketing activation budget, ensuring compliance with internal processes and maximizing ROI.
• Stay on top of cultural and lifestyle trends, local city dynamics and competitor activity, bringing fresh ideas and innovation to the store activation calendar.
• Support in creating locally relevant content, storytelling and communication assets in line with adidas’ brand voice and guidelines.

Conoscenze

Project management

Event management

Stakeholder management

Budget management

Analytical skills

MS Office/PowerPoint

Localization and city trends

Formazione

University degree in marketing/business

Strumenti

MS PowerPoint

Descrizione del lavoro

adidas Concept Stores in Milano seeks a Retail Marketing Activation Expert to connect stores with the city, drive brand heat, and boost business through activations, events, influencers, PR, and community engagement.

You will bridge the consumer journey with adidas brand strategy, working with internal and external partners to deliver innovative, consistent activations that strengthen perception and store performance.