CIS Regional Marketing Lead — Growth & Strategy (Remote)

Jobgether

Italia

Remote

EUR 120,000 - 180,000

Full time

29 hours ago

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Benefits offered by this job

Competitive salary

Performance-based bonuses

Fully remote working arrangement

Flexible working hours

International team and blockchain/tech

Professional development opportunities

Job summary

Jobgether in Italy is seeking a Regional Head of Marketing for the CIS region. You will lead growth and marketing strategy across CIS markets in online poker, casino, and iGaming, translating global objectives into regional initiatives.

The role blends strategic leadership with hands-on execution and team development in a fully remote, international setting. You will own regional growth, optimize acquisition channels, manage budgets, and collaborate with central teams to drive measurable

Qualifications

Significant senior marketing experience in online gaming (poker, casino, iGaming) with CIS market knowledge.
Proven ability to scale user acquisition, brand awareness, and commercial results across regional markets.
Strong strategic, commercial judgment and budget management skills.
Established network with CIS affiliates, agents, creators, and partners.
Experience building and leading regional marketing teams in a remote, international setting.
Excellent negotiation skills for CPA and revenue-share/commercial agreements.
Fluency in English and native-level proficiency in at least one CIS language.

Responsibilities

Develop and execute CIS regional marketing strategy aligned with global objectives.
Identify market opportunities, analyze segments, channels, and competitive landscape.
Drive user acquisition, retention, and brand awareness across regions.
Recommend regional budgets, recruitment priorities, and resource allocation.
Collaborate with central paid media, affiliates, and partnerships teams to prioritize regions.
Lead brand initiatives across social, PR, events, sponsorships, and communities.
Localize campaigns and promotions to suit local player preferences and time zones.
Oversee localization of messaging, creative content, and community communications.
Strengthen player experience by aligning CRM, VIP, and support locally.
Build strategic partnerships with CIS affiliates, agents, content creators, and partners.
Develop regional capabilities and grow a lean regional marketing team.
Monitor performance, CAC, LTV, cohort analysis, and report insights to global strategy.