CHIEF BRAND & MARKETING OFFICER

Pininfarina; Cambiano; Hybrid; EUR 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Company car

Flexible hours

Remote work

Job summary

Pininfarina is seeking a Chief Brand & Marketing Officer to lead global branding, communications and marketing strategies. You will drive external and internal communications, oversee digital marketing, media relations, events and executive messaging across business units worldwide.

The role requires extensive experience in public and media relations, brand and luxury marketing, and leadership capabilities. Excellent English and strategic vision are essential in this high-profile global position.

Qualifications

• Master's degree in marketing / communication / business administration.
• 15+ years of experience in public and media relations; and brand and digital strategies.
• Experience in project management, data management and analysis.
• Languages: Excellent knowledge of English.
• Data analysis, budgeting, and forecasting.
• Knowledge of international media (mobility and/or architecture and/or nautical and/or industrial design).
• Writing and editing skills.
• Social media management.
• Experience of global communication and public relation strategy and execution.
• Knowledge of the design market (mobility and/or architecture and/or nautical and/or industrial design).
• Experience of luxury brand positioning and marketing strategy development (fashion and/or living and/or luxury products).
• Knowledge of business development and sales distribution channels with a customer-oriented approach for both B2B and B2C.

Responsibilities

• Lead the global external communication strategy across regions.
• Develops and defines the global branding and marketing plan aligned with long-term strategy and annual targets.
• Oversee brand strategy, advertising, digital marketing, PR, and executive communications.
• Maintain global standards for corporate image across entities.
• Strengthen connections with global trade associations and industry groups.
• Manage media relations and act as representative and spokesperson.
• Coordinate participation in professional events and ensure successful delivery.
• Oversee global community relations to enhance corporate reputation.
• Lead internal communication strategy across the group.
• Direct execution of internal communication and newsletters across corporate and BU levels.

Skills

Public relations

Brand strategy

Digital marketing

Project management

Data analysis

Budgeting

Forecasting

English

Media relations

Social media

Events

Leadership

Luxury branding

Business development

Education

Master's degree in marketing / communication / business administration

Job description

Pininfarina is an icon of Italian design, internationally recognized for its ability to combine style, product development, and engineering expertise. With over 90 years of history, it has made a significant contribution to the evolution of design and the automotive industry, growing from an artisanal workshop into an international service group. Listed on the stock exchange since 2016, it is headquartered in Cambiano (Turin) and operates globally in design and product development services, as well as in sectors such as architecture, yachting, mobility, and product & experience design. With nearly 2,000 projects completed and numerous awards, Pininfarina places people at the center, creating innovative experiences that integrate aesthetics, technology, and the digital dimension.

We are looking for CHIEF BRAND & MARKETING OFFICER

The selected candidate will be responsible for the development and execution of brand management and development, communications, and marketing strategies that drive community engagement, build institutional identity, advance visibility, and increase revenue, working in close partnership with the other department and Business Units.

• Lead the global external communication strategy, ensuring alignment with group objectives and consistency across all regions.
• Develops and defines the global branding and marketing plan, in accordance to the long -term strategic plan and the annual targets set by the company, ensuring alignment and adaptation of activities across Business Units and legal entities.
• Develops and oversees overall brand strategy and management, advertising, promotion, digital marketing including social media, merchandising, public relations, and executive communications
• Define and maintain global standards for corporate image and branding, ensuring consistent application across all entities. .
• Strengthen connections with global trade associations and industry groups to support corporate objectives and influence industry standards.
• Manage corporate and regional media relations, crafting and distributing press releases that align with global strategies. Serve as representative and spokesperson for the institution, in the field, and media.
• Participates in various professional events, overseeing their coordination and ensuring their successful delivery.
• Oversee global community relations initiatives to enhance corporate reputation and social responsibility across all regions.
• Lead the internal communication strategy for the entire group, promoting transparency, engagement, and alignment across entities.
• Direct execution of internal communication through various channels, ensuring consistency and effectiveness across the group.
• Coordinate newsletters and formal communications at corporate as well as Business Units level.

Qualifications:

• Education: Master's degree in marketing / communication / business administration
• Experience: 15+ years of experience in public and media relations; and brand and digital strategies.
• Experience in project management, data management and analysis.
• A high level of professional integrity, diplomacy, and discretion when handling sensitive issues.
• Languages: Excellent knowledge of English (second and more languages are a plus)
• Data analysis, budgeting, and forecasting
• Knowledge of mail internation media (mobility and/or architecture and/or nautical and /or industrial design)
• Writing and editing skills
• Social media management
• Experience of global communication and public relation strategy and execution
• Knowledge of the design market (mobility and/or architecture and/or nautical and /or industrial design)
• E xperience of luxury brand positioning and marketing strategy development (fashion and/or living and/or luxury products)
• Knowledge of business development and sales distribution channels with a customer-oriented approach for both B2B and B2C business (e.g., scouting, market intelligence, proposal drafting, negotiation, contract management, go-to-market strategy, retail network development)
• Managerial and leadership skills
• Developing media campaigns & physical events

We offer:

• Inquadramento: Dirigente
• Range of Gross Annual Salary (RAL) 120.000€-150.000€+ 23% MBO (bonus) + supplementary health insurance and company car for mixed (business and personal) use
• Flexible working hours and remoteworking
• Company canteen

The salary range indicated reflects the situation at the time of publication of this job posting; the company reserves the right to update it.

Inclusion and Equal Opportunities

This job advertisement is open to candidates of all genders, ages, and nationalities, in compliance with current regulations on equal opportunities and non-discrimination.

It is drafted in accordance with the principles of UNI/PdR 125:2022, the gender equality standard for which Pininfarina S.p.A. has obtained certification, confirming its commitment to ensuring fairness, inclusion, and equal opportunities.

We promote inclusive and non-discriminatory recruitment processes: job titles, evaluation criteria, and language are designed to be neutral and aligned with the principle of equal opportunities.