Channel Development Specialist

GWM Italia; Milano; On-site; EUR 60,000 - 90,000; Full time

Job summary

GWM Italia is seeking a Channel Specialist to manage the Italian market's channel business lifecycle. You will oversee market research, distributor development, store construction coordination, and ongoing channel optimization.

Responsibilities include establishing channel standards, planning market development, training distributors, and ensuring brand consistency across terminals in the local market. Fluency in English and Italian is required.

Qualifications

• Experience in channel business lifecycle management.
• Fluent business English and Italian communication.

Responsibilities

• Conduct local market research and competitor analysis of channels.
• Establish and maintain channel standards and management systems.
• Standardize dealer recruitment, contract signing, and store openings processes.

Skills

Market research

Channel management

Distributor relations

Store construction

Training & coaching

Project planning

Education

Bachelor's degree or above

Job description

About the Role

This position is a Channel Specialist, responsible for the entire lifecycle management of channel business in the Italian market. Main responsibilities include local market research and competitor channel analysis, establishing a channel standard system, overall market channel planning, developing and expanding local distributors, implementing terminal store construction, and managing and training distributors in daily operations. Continuously improve the local channel network, enhance channel quality and terminal sales efficiency, achieve the market's annual channel expansion and performance targets, and support the long-term stable growth of the regional market.

Responsibilities

• Market Research and Competitor Channel Analysis: Conduct routine research on the local industry status, market size, consumer characteristics, and industry policies; specifically analyze the channel layout and distributor system of mainstream leading brands and core competitors in the local market.
• Establishing Channel Standards and Management Systems: Establish full-business channel standards and exclusive management specifications adapted to the local market.
• Standardized Operations for the Entire Market: Establish standardized procedures for the entire process of dealer recruitment, access review, contract signing, store establishment, terminal operation, service specifications, performance evaluation, and elimination/iteration.
• Establish a Localized Channel Management Mechanism: Standardize regional channel operations and achieve standardized, refined, and unified management of channel business.
• Channel Overall Planning and Target Breakdown: Based on industry trends, market status, and company brand layout requirements, formulate a medium-to-long-term channel development strategy and overall development plan for this market. Precisely break down annual, quarterly, and monthly core channel targets, including key indicators such as the number of local dealers developed, coverage of market gaps, number of terminal outlets built, and channel sales. Output implementation plans for this market to ensure the orderly progress and steady growth of market channel business.
• Local Dealer Development and Market Network Expansion: Based on the channel development plan, identify high-quality potential dealer resources. Complete local dealer business, qualification review, strength assessment, cooperation negotiation, and contract signing. Select high-quality dealers who agree with the brand concept and possess local market operation capabilities and resource advantages. Continuously fill regional gaps in this market, optimize the local channel network layout, and comprehensively improve market channel coverage and network quality.
• Local Terminal Channel Construction and Progress Control: Responsible for the entire process management of terminal store construction for contracted distributors. This includes liaising with local distributors to review store construction plans, brand image decoration plans, site layouts, etc., and following up on store construction, image implementation, equipment debugging, and opening preparations. Strictly control local store construction standards and progress, promptly resolve channel construction issues in the market, and ensure all terminal stores are operational according to brand standards and on time, unifying the brand's terminal image in the local market.
• Channel Operation Management and Efficiency Improvement: Responsible for the daily operation management and business guidance of cooperative distributors. Provide regular supervision and empowerment for local distributors' daily work in sales promotion, customer management, and terminal services, accurately addressing local channel operation pain points and sales difficulties. Continuously optimize the quality of channel operations in the market, improve distributor profitability, terminal conversion rates, and customer service levels, and solidify the core competitiveness of the market channel.
• Local Distributor Training, Evaluation, and Channel Optimization: Based on the local characteristics of the market, build a dedicated distributor training system, regularly conduct targeted training on products, sales, terminal operations, and brand promotion, comprehensively improving the professional capabilities of the local distributor team. Establish a market channel evaluation system to regularly assess and rate local distributors based on performance achievements and operational compliance. Provide targeted rectification and optimization plans, eliminate inefficient channels, and continuously revitalize market channels and overall efficiency.

Qualifications

• Education: Bachelor's degree or above
• Core Experience: 5+ years of experience as a channel manager, with mature experience in the entire channel business process.
• General Qualifications: Fluent in business communication in English and Italian.