Category Manager Small Domestic Appliances (m/f/d)

BSH Bosch und Siemens Hausgeräte GmbH; Lombardia; On-site; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Flexible welfare online platform

Ticket restaurants

Insurance for accidents and permanent/

Job summary

BSH Bosch und Siemens Hausgeräte GmbH in Italy seeks a Category Manager for Small Domestic Appliances to drive turnover, market share, and profitability. You will manage the local product portfolio and coordinate GTM actions with HQ and sales.

The role requires a university degree, 3–5 years in product marketing, and fluency in Italian and English. You will lead product launches, pricing analysis, and cross-functional collaboration, with welfare benefits and restaurant tickets offered.

Qualifications

• University degree.
• 3–5 years experience in product marketing roles.
• Fluent in Italian and English.

Responsibilities

• Accountable for the local product portfolio within the Sales Area.
• Define product assortment with HQ BU and evaluate new ranges/projects.
• Set sales and turnover targets per product and monitor profitability.
• Plan product availability with Supply Chain and align with BU on category development.
• Lead product launches, brand communications, digital marketing, and dealer support.

Education

University degree

Job description

Tomorrow is our home.

See how easy it is to explore new ideas at BSH Home Appliances Group: As a leading manufacturer of home appliances, we improve people’s quality of life by thinking in solutions. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, we explore innovative technologies from voice recognition to artificial intelligence. As we utilize these to create new user experiences, we think, prototype, build – and keep on learning.

Category Manager Small Domestic Appliances (m/f/d)

Your responsibilities

Accountable for the Business Unit's turnover growth, market share and profitability targets within the respective Sales Area. Manages the local product portfolio with corresponding GTM measures. Responsible for bringing local perspective into Business Unit's strategic framework.

• Conduct market and pricing analysis: benchmark competitors, set price positioning, track market share and USPs; update price lists/Censhare/ECAT.
• Define product assortment with HQ BU, request country product releases, evaluate alternative VIBs and build business cases for new ranges/projects.
• Set sales and turnover targets per product, prepare product-level business plans, monitor profitability and act on critical or unprofitable items.
• Plan product availability with Supply Chain, resolve bottlenecks, manage channel variants, and align with BU on category business development.
• Lead product launches and sales enablement: brand comms, digital marketing, training, POS concepts, promotions (cashback, bundles) and dealer support.

Your profile

• University degree
• 3/5 years experience in product marketing roles
• Fluent in Italian and English
• Flexible benefit (welfare online platform)
• Ticket restaurants
• Occupational and non-occupational insurance for accidents and permanent disability

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