Category Development Manager

Dr. Schär AG; Bolzano; On-site; EUR 45,000 - 65,000; Full time

Job summary

Dr. Schär AG in Bolzano, Italy, is seeking an experienced Marketing professional to lead the development and relaunch of products within our FMCG portfolio.

You will own product administration, launch documentation, and artwork approvals, ensuring timely delivery. You will collaborate with R&D, Production, Purchasing, Communications, and Marketing to drive growth, monitor performance, and optimize categories through data-driven insights.

Qualifications

• University degree in Economics, Marketing, or related field.
• 3-5 years of experience in Marketing, ideally in Product Management or Project Management within the FMCG industry.
• Experience working in cross-functional international teams in a matrix organisation is a plus.
• Strong analytical skills and excellent knowledge of Excel and data analysis tools.
• Open, proactive, and enthusiastic personality with a hands‑on mindset.
• Comfortable working in a multicultural and dynamic environment.
• Fluency in Italian and English; German is an advantage.

Responsibilities

• Lead the development and successful implementation of new products and product relaunches.
• Own and manage all product administration activities related to the portfolio, including new product launch documentation, and artwork approval.
• Take responsibility for the management and continuous optimization of assigned product categories.
• Monitor the performance of the product portfolio, identify opportunities for improvement, and implement corrective actions when required.
• Conduct market, consumer, product, and concept research in collaboration with the Market Research team to generate actionable insights.
• Contribute to the development and execution of growth strategies for the product range.
• Collaborate closely with cross-functional teams, including R&D, Production, Purchasing, Communications, and Marketing, to ensure successful product development and commercialization.

Skills

Marketing experience

Product/Project management

Cross-functional collaboration

Analytical skills

Excel

Hands-on mindset

Multicultural environment

Fluent Italian

Fluent English

German language advantage

Education

University degree in Economics, Marketing, or related field

Job description

Your Responsibilities

• Lead the development and successful implementation of new products and product relaunches
• Own and manage all product administration activities related to the portfolio, including new product launch documentation, and artwork approval
• Take responsibility for the management and continuous optimization of assigned product categories
• Monitor the performance of the product portfolio, identify opportunities for improvement, and implement corrective actions when required
• Conduct market, consumer, product, and concept research in collaboration with the Market Research team to generate actionable insights.
• Contribute to the development and execution of growth strategies for the product range.
• Collaborate closely with cross-functional teams, including R&D, Production, Purchasing, Communications, and Marketing, to ensure successful product development and commercialization.

Your Profile

• University degree in Economics, Marketing, or a related field
• 3-5 years of experience in Marketing, ideally in Product Management or Project Management within the FMCG industry
• Experience working in cross-functional international teams in a matrix organisation is a plus
• Strong analytical skills and excellent knowledge of Excel and data analysis tools
• Open, proactive, and enthusiastic personality with a hands‑on mindset
• Comfortable working in a multicultural and dynamic environment
• Fluency in Italian and English; German is an advantage