SDA Product Planning Manager

Haier Europe; Brugherio; On-site; EUR 27,000 - 33,000; Full time

Benefits offered by this job

Free Canteen

Smart Working

Job summary

Haier Europe is seeking a SDA Product Planning Manager to define and manage the mid-to-long term category strategy, while coordinating launches between HQD and markets. You will analyze consumer trends, drive lifecycle management, and own profitability across the product portfolio.

Education in Marketing/Economics/Engineering/Design plus strong organizational, proactive, and communication skills are required for success in this fixed-term, full-time role with some international travel.

Qualifications

• Degree/Master in Marketing, Economics, Engineering or Design.
• Critical and strategic thinking with an organized, fast, responsive approach.
• Collaborative and proactive with stakeholders and users in mind.

Responsibilities

• Define and maintain mid-to-long term category strategy and growth priorities.
• Coordinate product launches bridging HQD and markets with teams.
• Analyze trends and identify winning value propositions and specs.
• Own category profitability, pricing support and business cases.
• Drive lifecycle management and maintain product information for markets.

Skills

Critical thinking

Strategic thinking

Organizational skills

Proactive

Communication skills

Education

Degree/Master in Marketing/Economics/Engineering/Design

Job description

Job Posting Title

SDA Product Planning Manager

The challenge

An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.

What you will do

• Product Planning and New product introduction (NPI)
• Define and maintain the mid-to-long term category strategy, identify growth opportunities, portfolio gaps and innovation priorities
• Coordinate product launches acting as a bridge between HQD and markets, in cooperation with PL project teams, Brand, Go-to-market and HQE design team
• Analyse consumer trends, habits and unmet needs to identify winning value propositions and products specifications that outperform competitors
• Define launch plans at category level
• Bring to life the selected products defining their specification and colors, material, finish, graphics and labels, working in close cooperation with factory and design teams
• Attend key project milestones in person – 2\3 times per year
• Validate consumer-impacting decisions via direct end user research
• Drive the product lifecycle management process in the HQE systems
• Own category profitability, supporting pricing, margin optimization and business case validation throughout the product lifecycle
• Category management
• Cooperate closely with HQD teams to support on quality, supply and cost activities
• Analyze competitive scenario to understand product gaps through direct competitor sample assessment, online benchmark, price radar and sell-out analysis
• Build and maintain a coherent category portfolio architecture covering price positioning and feature segmentation
• Drive the phase in and phase out strategy
• Maintain up-to-date all product-related information available to markets
• Support local markets by removing product-related business roadblocks
• Market deployment and events
• Present NPIs status to markets with quarterly updates (online or F2F)
• Support the preparation of key events and trade shows
• Overseas business travel to HQD, suppliers and fairs may be required 2-3 times per year.

What you need to succeed

Education: Degree/Master, preferred area Marketing / Economics / Engineering / Design

Must have:

• Critical and strategic thinking well balanced with well-organized and structured approach, being fast and responsive in daily tasks
• Collaborative and proactive approach with different stakeholders
• Natural talent and passion for design and small appliances industry
• Acts with Passion for Consumers aiming to satisfy their needs

Soft skills: Fast, reliable, autonomous, well-organized with great skills in communication

Languages: English and Italian, Chinese welcome

Employment Type: Fixed-term Contract; Full-Time

Level & National Collective Bargaining Agreement (CCNL): Metalmeccanici Privati

Minimum Gross Annual Salary: € 30.000

Benefits

• Free Canteen
• Smart Working

The Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience, skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors.

All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation.

#LI-DNI

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.