Junior Product Marketing Specialist - Cooling

Beko Europe; Italia; On-site; EUR 30,000 - 40,000; Full time

Job summary

A leading home appliances company is seeking a Junior Product Marketing Specialist for their Italian market operations. The role involves conducting market research, developing product strategies, and ensuring compliance with legal requirements. Ideal candidates have a degree in Marketing or Economics, with at least one year of relevant experience. Fluent Italian and English proficiency, along with strong Microsoft Office skills, particularly in Excel and PowerPoint, are essential for success in this position. Join a dynamic team with a focus on innovation and sustainability.

Qualifications

• Minimum 1 year of work experience in Product, Category or Trade Marketing.
• Fluent in Italian and English.
• Proficient in Microsoft Office tools, especially Excel and PowerPoint.

Responsibilities

• Research from the marketplace to define market needs and plan product development.
• Ensuring that the product meets all legal requirements.
• Developing product information tools for sales and training.

Skills

Fluent in Italian

Fluent in English

Proficient in Microsoft Office

Research and analysis

Education

Bachelor or master's degree in Marketing, Economics or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Junior Product Marketing Specialist - Cooling

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Beko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. It was established in 2023 as a result of an agreement between Arçelik and Whirlpool, with Arçelik owning 75 percent of the company and Whirlpool owning 25 percent. It benefits from more than 60 years of leadership, innovation and expertise in the home appliance sector.

With more than 20,000 employees, Beko Europe has 69 subsidiaries and 11 production sites across Europe, which are located in Cassinetta, Melano, Comunanza, and Siena in Italy, Wroclaw, Radomsko, and Lodz in Poland, Poprad in Slovakia, Yate in the UK, and Ulmi and Gaesti in Romania, with a production capacity of approximately 24 million white goods products per year.

The team you will be a part of

The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.

This role in summary

We are looking for a Junior Product Specialist for the Product Marketing Team, reporting to the Category Lead of Cooling who will operate in the Italian market to support the business and play an important role in launching the company’s key product category range. The person will be responsible for the most important brands in the sector, working together with the rest of the Washing Product Team in collaboration with the Trade, Communication, and Supply Chain teams.

Your responsibilities will include

• Ensuring proper product range/mix being in line with the market needs in terms of price, technical features and design (defining features, building product road map, product strategy)
• Research from the marketplace to define market needs and plan product development (short- and long-term basis)
• Providing product requirement input to HQ/Regional product management
• Analysis of market prices and selling price calculation
• Supporting sales forecasts to guarantee product availability & new launches rump-up
• Ensuring that the product meets all legal requirements (user manuals, safety standards/certifications, information on the product)
• Developing product information tools for sales and training
• Creating promotional activities for selected product categories
• Minimum 1 year of work experience in Product, Category or Trade Marketing from White Goods or similar sectors.
• Bachelor or master's degree in Marketing, Economics or related field
• Fluent in Italian and English
• Proficient in Microsoft Office tools, especially Excel and PowerPoint or any IT/digital tool
• Preferable experience in product management (head quarter & subsidiary)

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.

For more information about us look at www.bekoeurope.com or follow us on LinkedIn. Looking for new opportunity? Review our career page here.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing

Industries

• Manufacturing