Brand Management Back-office Specialist

Volkswagen Group; Verona; On-site; EUR 42,000 - 56,000; Full time

Job summary

VOLKSWAGEN BANK GMBH in Verona, Italy seeks a Brand Management Back-office Specialist to support the Brand Manager and manage relations with VW Group brands and FS stakeholders. The role focuses on campaigns, testing, reporting, and documentation within a fixed-term, full-time contract.

The ideal candidate will have strong analytical skills, advanced Excel/PowerPoint, and familiarity with SAS and Power BI. Travel for business is expected as needed.

Qualifications

• Advanced capacity in business analysis.
• Excellent knowledge of Excel and PowerPoint.
• Knowledge of SAS System and Power BI as a plus.
• Available to business travelers

Responsibilities

• Support the Brand Manager in developing and implementing campaigns.
• Configure the financial offer with a focus on testing phases.
• Prepare legal disclaimers for offers.
• Monitor the progress of campaigns and report results.
• Collect and analyze Field Force needs regarding offers.
• Forecast penetration on deliveries and orders for channels and financial products.
• Support budgeting and spending analysis related to campaigns.
• Assist in international and local projects/growth plans (e.g. GO2025, new model launches).
• Prepare presentations and documentation for meetings.
• Create General Business Reporting and related outputs.

Skills

Relational and analytical skills

Proactivity and problem solving

Stress management

Tools

Excel

PowerPoint

SAS System

Power BI

Job description

The task of the Brand Management Back-office Specialist is to support the Brand Manager in her/his activities and in managing the relation with the brands of the VW Group and the internal FS stakeholders.

Role and duty – core business

The Brand Management Back-office responsibilities are:

• Support the development and implementation of Financial campaigns, interacting with other offices for portfolio management products;
• Configuration of the financial offer with a specific focus on the testing phase;
• Preparation of the legal disclamers for the advertised offers;
• Follow the control phase and monitor the progress of campaigns;
• Collect and analyze the needs of the Field Force regarding the offers in place
• Forecast analysis regarding the penetration rate on deliveries and incoming orders for channel and financial product;
• Support on budgeting and spending analysis related to the campaign business;
• Support the Brand Manager in the development and implementation of international and local projects / growth plans (e.g. GO2025 Plans, new model launches, etc.);
• Support the Brand Manager in preparing presentations and other relevant documentation used in meetings, etc.;
• Reporting preparation and development (e.g. General Business Reporting).

Competences

• Advanced capacity in business analysis;
• Excellent knowledge of Excel and PowerPoint;
• Knowledge of SAS System and Power BI as a plus;
• Avaiable to business travelers

Personal flairs

• Good relational and analytical skills;
• Proactivity and problem solving attitude;
• Focused on achieving the goal;
• Stress management

Job ID: 30693

Company: VOLKSWAGEN BANK GMBH

Location: Verona, VR, IT

Department: Marketing

Working Model: Full-time

Contract Type: Fixed-term

Remote Working: By agreement

Posting Date: Oct 6, 2026

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