Brand Campaigns & Analytics Back‑Office Specialist

Volkswagen Group; Verona; On-site; EUR 42,000 - 56,000; Full time

Job summary

VOLKSWAGEN BANK GMBH in Verona, Italy seeks a Brand Management Back-office Specialist to support the Brand Manager and manage relations with VW Group brands and FS stakeholders. The role focuses on campaigns, testing, reporting, and documentation within a fixed-term, full-time contract.

The ideal candidate will have strong analytical skills, advanced Excel/PowerPoint, and familiarity with SAS and Power BI. Travel for business is expected as needed.

Qualifications

• Advanced capacity in business analysis.
• Excellent knowledge of Excel and PowerPoint.
• Knowledge of SAS System and Power BI as a plus.
• Available to business travelers

Responsibilities

• Support the Brand Manager in developing and implementing campaigns.
• Configure the financial offer with a focus on testing phases.
• Prepare legal disclaimers for offers.
• Monitor the progress of campaigns and report results.
• Collect and analyze Field Force needs regarding offers.
• Forecast penetration on deliveries and orders for channels and financial products.
• Support budgeting and spending analysis related to campaigns.
• Assist in international and local projects/growth plans (e.g. GO2025, new model launches).
• Prepare presentations and documentation for meetings.
• Create General Business Reporting and related outputs.

Skills

Relational and analytical skills

Proactivity and problem solving

Stress management

Tools

Excel

PowerPoint

SAS System

Power BI

Job description

VOLKSWAGEN BANK GMBH in Verona, Italy seeks a Brand Management Back-office Specialist to support the Brand Manager and manage relations with VW Group brands and FS stakeholders. The role focuses on campaigns, testing, reporting, and documentation within a fixed-term, full-time contract.

The ideal candidate will have strong analytical skills, advanced Excel/PowerPoint, and familiarity with SAS and Power BI. Travel for business is expected as needed.