Brand Management Back-office Specialist

Volkswagen Financial Services; Verona; On-site; EUR 40,000 - 60,000; Full time

Job summary

Volkswagen Financial Services in Verona, Italy, is seeking a Brand Management Back-office Specialist to assist the Brand Manager and manage relations with VW Group brands and internal FS stakeholders.

The role focuses on campaign configuration, testing, budgeting support, and preparation of presentations for internal stakeholders, with travel as needed to support field activities.

Qualifications

• Bachelor degree required in a relevant field.
• Strong business analysis skills and data interpretation.
• Excellent Excel and PowerPoint knowledge with ability to create concise visuals.
• Familiarity with SAS and Power BI is a plus for data storytelling.

Responsibilities

• Support the development and implementation of financial campaigns, coordinating with other offices for portfolio management products.
• Configure the financial offer with focus on testing phases.
• Prepare legal disclaimers for offers advertised.
• Monitor campaign progress and control phase outputs.
• Collect and analyze Field Force needs regarding current offers.
• Forecast penetration rates for deliveries and orders for channels and products.
• Assist budgeting and spending analysis related to campaigns.
• Support Brand Manager in international and local project execution (GO2025 plans, launches).
• Prepare presentations and documentation for meetings and reports.

Skills

Business analysis

Excel

PowerPoint

English

Travel

Education

Bachelor Degree

Tools

SAS

Power BI

Job description

Description

The task of the Brand Management Back-office Specialist is to support the Brand Manager in her/his activities and in managing the relation with the brands of the VW Group and the internal FS stakeholders.

Description

The task of the Brand Management Back-office Specialist is to support the Brand Manager in her/his activities and in managing the relation with the brands of the VW Group and the internal FS stakeholders.

Role and duty – core business

The Brand Management Back-office Responsibilities Are

• Support the development and implementation of Financial campaigns, interacting with other offices for portfolio management products;
• Configuration of the financial offer with a specific focus on the testing phase;
• Preparation of the legal DISCLAIMERS for the advertised offers;
• Follow the control phase and monitor the progress of campaigns;
• Collect and analyze the needs of the Field Force regarding the offers in place
• Forecast analysis regarding the penetration rate on deliveries and incoming orders for channel and financial product;
• Support on budgeting and spending analysis related to the campaign business;
• Support the Brand Manager in the development and implementation of international and local projects / growth plans (e.g. GO2025 Plans, new model launches, etc.);
• Support the Brand Manager in preparing presentations and other relevant documentation used in meetings, etc.
• Reporting preparation and development (e.g. General Business Reporting).

Competences

• Bachelor Degree;
• Advanced capacity in business analysis;
• Excellent knowledge of Excel and PowerPoint;
• Knowledge of SAS System and Power BI as a plus;
• Avaiable to business travelers

Personal flairs

• Good relational and analytical skills;
• Proactivity and problem solving attitude;
• Focused on achieving the goal;
• Stress management
• English required