Brand Insights & Omnichannel Growth Analyst

Marni; Lombardia; On-site; EUR 32,000 - 39,000; Full time

Benefits offered by this job

CCNL Industria

Flexible time and smart working

Meal vouchers

High-impact role within a fashionbrand

International Environment

Job summary

Marni is seeking a data-driven professional to join the Customer Insights & Omnichannel Performance team in Italy. Reporting to the Brand Excellence Manager, you will connect customer insights with commercial performance to enhance the customer experience and drive growth across Retail, E-commerce and CRM channels.

You will analyze data from multiple sources, develop dashboards, and identify opportunities to improve acquisition, retention and engagement.

Qualifications

• Degree in Economics, Business, Statistics, Marketing, Management Engineering or related field; 2–4 years in customer insights, CRM analytics or omnichannel business analysis, preferably in fashion or luxury.
• Connect data sources, interpret customer and retail KPIs, and communicate clear business recommendations; advanced Excel and PowerPoint skills; practical experience with Power BI or similar tools; working knowledge of CRM systems and customer analytics platforms.
• Ability to use AI tools like ChatGPT or Claude to support analysis and reporting; strong attention to detail; collaborative approach; excellent written and spoken English.

Responsibilities

• Analyse data from Retail, E-commerce, CRM and customer feedback sources; develop dashboards and reports for a consistent view of performance across regions and channels.
• Identify opportunities to strengthen customer acquisition, retention and engagement through analysis of purchasing behaviour, clienteling, CRM campaigns and in-store activations; combine indicators with NPS, mystery shopping and training data.
• Translate findings into practical recommendations; track actions and use AI tools to support analysis and reporting.

Skills

Analytical mindset

Strong communication

Attention to detail

Team player

English proficiency

Education

Bachelor's degree in Economics/Business/Statistics/Marketing/Management Engineering or related field

Tools

Power BI

CRM systems

PowerPoint

AI tools exposure

Job description

Marni is seeking a data-driven professional to join the Customer Insights & Omnichannel Performance team in Italy. Reporting to the Brand Excellence Manager, you will connect customer insights with commercial performance to enhance the customer experience and drive growth across Retail, E-commerce and CRM channels.

You will analyze data from multiple sources, develop dashboards, and identify opportunities to improve acquisition, retention and engagement.