Brand Excellence Analyst

OTB; Lombardia; Hybride; EUR 32 000 - 39 000; Plein temps

Avantages offerts par ce poste

Salary 35k€ gross annually

Flexible hours & smart working

High-impact role in luxury fashion

International environment

Résumé du poste

Marni is seeking a data-driven analyst to connect customer insights with commercial performance, improving the customer journey across Retail, E-commerce, and CRM channels.

You will build dashboards, analyze purchasing behaviour, and support growth in an intercultural, international environment.

Qualifications

• Degree in Economics, Business, Statistics, Marketing, or related field with focus on business or customer analytics.
• 2–4 years of experience in customer insights, CRM analytics or omnichannel analysis in fashion/luxury.
• Advanced Excel and PowerPoint; practical experience with Power BI or similar tools; working knowledge of CRM systems and customer analytics platforms.
• Ability to use AI tools (e.g., ChatGPT, Claude) to support analysis and reporting; strong attention to detail and English communication.

Responsabilités

• Analyze data from Retail, E-commerce, CRM and customer feedback to develop dashboards and reports across regions and channels.
• Identify opportunities to improve customer acquisition, retention and engagement through analysis of purchasing behaviour and CRM campaigns.
• Collaborate with cross-functional teams to translate findings into practical recommendations and track actions; leverage AI tools to support reporting.

Connaissances

Power BI

Excel

PowerPoint

CRM software

Data analytics

English communication

Formation

Economics/Business/Statistics degree

Outils

CRM platforms

Excel/Office 365

Description du poste

We are committed to creating empowering, emotive, and everyday designs that allow our customers the means to express themselves authentically, in every occasion.

#COLOROUTSIDETHELINES

We are looking for who is ready to make a difference, into an intercultural environment made of love and passion, talents and out of the box thinkers.

Reporting to the Brand Excellence Manager, you will connect customer insights and commercial performance to improve the customer experience and support growth across channels.

KEY RESPONSIBILITIES

• You will analyse data from Retail, E-commerce, CRM and customer feedback sources, developing dashboards and reports that provide a consistent view of performance across regions and channels.
• Through the analysis of purchasing behaviour, clienteling activities, CRM campaigns and in-store activations, you will identify opportunities to strengthen customer acquisition, retention and engagement. You will combine commercial indicators with NPS, mystery shopping and training data to highlight areas for improvement across the customer journey.
• Working with cross-functional teams, you will translate findings into practical recommendations, track agreed actions and use available AI tools to support analysis and reporting.

REQUIREMENTS

• You hold a degree in Economics, Business, Statistics, Marketing, Management Engineering or a related field, ideally with a focus on business or customer analytics.
• You have 2-4 years of experience in customer insights, CRM analytics or omnichannel business analysis, preferably within fashion or luxury.
• You can connect different data sources, interpret customer and retail KPIs and communicate clear business recommendations. You bring advanced Excel and PowerPoint skills, practical experience with Power BI or similar tools, and a working knowledge of CRM systems and customer analytics platforms.
• You can use AI tools such as ChatGPT or Claude to support analysis and reporting and critically assess their outputs. Strong attention to detail, a collaborative approach and excellent written and spoken English complete the profile.

WHAT WE OFFER

• Salary (gross annual): € 35.000
• Flexible time and smart working
• High-impact role within a fashion brand with strong creative identity and international reach
• International Environment

#MRN #LI-Hybrid

Creativity at Marni comes from differences. We nurture an inclusive environment where unique talents, cultures, and perspectives are recognized and encouraged to evolve together.