Brand Activation Specialist Blackroll

Oberalp Group; Turbigo; On-site; EUR 28,000 - 34,000; Full time

Job summary

Oberalp Group is seeking a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships, and lead product education activities. This role is based in Bolzano or Milano, Italy, working within a renowned group that creates high quality technical mountaineering products.

The ideal candidate has a Bachelor's degree and at least 2 years of experience in sports marketing or event management, alongside strong interpersonal and organizational skills.

The annual gross base salary ranges from €28,000 to €34,000, plus additional target bonuses.

Qualifications

• 2+ years of experience in sports marketing or event management.
• Strong understanding of the sports and wellness industry.
• Experience in organizing B2C and B2B events.

Responsibilities

• Plan and execute the annual sports marketing and event calendar.
• Organize brand activations and oversee on-field management.
• Deliver product education and training sessions.

Skills

Sports marketing experience

Event management skills

Public speaking

Interpersonal skills

Organizational skills

Proactive attitude

Multitasking

Education

Bachelor’s degree in Marketing, Sports Management or related field

Job description

Overview

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.

We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

As a group, we have built up a reputation as a long-term exclusive partner by offering our know-how in communications, sales, and brand building for a selection of renowned international sports brands like Under Armour, Fischer, Barts, Blackroll, and others. For the brand Blackroll, we are looking for a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships and lead product education activities.

Responsibilities

• Planning, execution and reporting of the annual sports marketing and event calendar (B2C and B2B)
• Organization and on-field management of brand activations, events, workshops and demo sessions
• Delivery of product education and training sessions to retailers, gyms and health professionals
• Development and adaptation of marketing materials and training tools in line with brand guidelines
• Controlling and reporting of the marketing and event budgets
• Collaboration with internal stakeholders and external partners to ensure effective execution of activations and training programs
• Support seasonal campaigns through field activities and experiential marketing initiatives
• Collection and sharing of feedback and insights from the field to improve product positioning and training effectiveness
• Ensure strong brand representation across all physical touchpoints and partner interactions

Profile

• Bachelor’s degree in Marketing, Sports Management, Physical Education, or a related field
• 2+ years of experience in sports marketing, event management, club/gym trainer/coach
• Solid understanding of the sports and wellness industry; interest in fitness, recovery, and performance is a must
• Hands-on experience in organizing and executing events, activations, and product demonstrations (B2C and B2B)
• Strong presentation and public speaking skills, with experience in delivering product training sessions
• Good English skills; German is a plus
• A people person with strong interpersonal and relationship-building skills
• Proactive, hands-on attitude with the ability to work independently and on the field
• Comfortable with multitasking in a dynamic, fast-paced environment and managing multiple projects simultaneously
• Willingness to travel frequently for events, trainings, and partner visits
• Organizational skills with attention to detail and problem-solving mindset

Workplace: Bolzano or Milano, IT

Annual Gross Base Salary Range: 28.000€ - 34.000€ + additional target bonus of 5-10% of base salary

Compensation for this role is based on skills, experience, qualifications, and job-related responsibilities. We are committed to fair and equitable compensation practices. Pay decisions are made consistently across comparable roles and career levels, supporting our commitment to equal pay for substantially similar work. If your experience and capabilities exceed the requirements outlined in the job description, we encourage you to apply. We are open to discussing a compensation package that appropriately reflects the value you can bring to the role.

If you are interested to work in a challenging, international and dynamic environment then apply now!