Brand Activation Lead - Sports Marketing & Events

Oberalp Group; Turbigo; On-site; EUR 28,000 - 34,000; Full time

Job summary

Oberalp Group is seeking a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships, and lead product education activities. This role is based in Bolzano or Milano, Italy, working within a renowned group that creates high quality technical mountaineering products.

The ideal candidate has a Bachelor's degree and at least 2 years of experience in sports marketing or event management, alongside strong interpersonal and organizational skills.

The annual gross base salary ranges from €28,000 to €34,000, plus additional target bonuses.

Qualifications

• 2+ years of experience in sports marketing or event management.
• Strong understanding of the sports and wellness industry.
• Experience in organizing B2C and B2B events.

Responsibilities

• Plan and execute the annual sports marketing and event calendar.
• Organize brand activations and oversee on-field management.
• Deliver product education and training sessions.

Skills

Sports marketing experience

Event management skills

Public speaking

Interpersonal skills

Organizational skills

Proactive attitude

Multitasking

Education

Bachelor’s degree in Marketing, Sports Management or related field

Job description

Oberalp Group is seeking a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships, and lead product education activities. This role is based in Bolzano or Milano, Italy, working within a renowned group that creates high quality technical mountaineering products.

The ideal candidate has a Bachelor's degree and at least 2 years of experience in sports marketing or event management, alongside strong interpersonal and organizational skills.

The annual gross base salary ranges from €28,000 to €34,000, plus additional target bonuses.