PR & Media Senior Specialist

Oberalp Group Spa. - SALEWA - DYNAFIT - WILD COUNTRY - POMOCA; Bolzano; In loco; EUR 32.000 - 45.000; Tempo pieno

Descrizione del lavoro

Oberalp Group's Salewa brand seeks a PR and Communications Senior Specialist in Bolzano to shape storytelling and raise visibility across outdoor, sport and lifestyle media. You will craft compelling narratives, manage media relationships, and drive campaigns with a proactive, commercially minded approach.

Working with Marketing, Brand and regional teams, you will launch product communications, coordinate events and partnerships, and monitor media impact to continuously improve Salewa’s presence

Competenze

• Bachelor’s degree in Communication, Marketing or a related field.
• 5+ years of PR, Communications, Brand Marketing or Media Relations.
• Strong understanding of media landscape in outdoor and lifestyle sectors.
• Experience with PR agencies, journalists and influencers.
• Excellent storytelling and communication skills.
• Commercial mindset managing external partners and negotiations.
• Proactive, entrepreneurial with ownership of ideas to action.

Mansioni

• Develop and execute global PR and communications strategies aligned with Salewa’s brand and priorities.
• Identify opportunities to increase Salewa’s visibility across outdoor, sport, lifestyle, fashion and digital media.
• Build strong relationships with journalists, editors, creators, athletes and partners.
• Develop compelling stories and angles around products, innovation, mountain culture, athletes and sustainability.
• Lead seasonal PR activities, including product launches, press releases, media kits, seeding, storytelling and campaign amplification across markets.
• Coordinate paid, earned and owned media with Marketing, regional teams and partners; monitor evaluation.
• Monitor trends and translate insights into opportunities for Salewa.
• Collaborate with regional Marketing teams and PR agencies to deliver global priorities locally.

Conoscenze

Storytelling

Media relations

Partnership development

Editorial planning

Commercial mindset

Entrepreneurial mindset

Project management

English fluency

Italian/German language skills

Formazione

Bachelor’s degree in Communications, Marketing or related field

Descrizione del lavoro

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.

We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

At Salewa we are looking for a PR & Communications Senior Specialist who will drive PR and communications activities to strengthen Salewa’s visibility and relevance across outdoor, sport, lifestyle, fashion and digital media. You will develop compelling stories, build strong media and partner relationships, and identify new opportunities to amplify the brand.

Working closely with Marketing, Brand, Product, Digital and regional teams, this role will lead communications initiatives across product launches, campaigns, athletes, creators, events and partnerships, bringing a proactive, entrepreneurial and commercially minded approach to the role.

Tasks & Responsibilities

• Develop and execute global PR and communications strategies aligned with Salewa’s brand and business priorities
• Identify and proactively pursue opportunities to increase Salewa’s visibility and relevance across outdoor, sport, lifestyle, fashion and digital media
• Build and maintain strong relationships with journalists, editors, creators, athletes, opinion leaders and relevant partners
• Develop compelling stories and communication angles around products, innovation, mountain culture, athletes, sustainability, design and the Salewa brand
• Lead seasonal PR activities, including product launches, press releases, media kits, product seeding, storytelling and campaign amplification across key markets
• Create and activate new PR formats, partnerships, events and community experiences that generate visibility and engagement for the brand
• Coordinate paid, earned and owned media opportunities with Marketing, regional teams and external partners, including media evaluation and negotiation
• Monitor trends, communities, cultural conversations and emerging platforms, translating insights into relevant communication opportunities for Salewa
• Work closely with regional Marketing teams and PR agencies to deliver global priorities locally, manage agency activities and consolidate market insights, learnings and media coverage
• Monitor PR performance and media impact, sharing insights and recommendations to continuously improve Salewa’s communications activities

Profile

• Bachelor’s degree in Communication, Marketing or a related field
• 5+ years of experience in PR, Communications, Brand Marketing or Media Relations, preferably within outdoor, sporting goods, lifestyle, fashion or premium consumer brands
• Strong understanding of the media landscape across outdoor, sport, lifestyle, fashion and digital media
• Proven experience working with PR agencies, journalists, editors, creators, athletes and external partners
• Excellent storytelling and communication skills, with a strong instinct for relevant and newsworthy content
• Commercial mindset, with experience managing external partners and negotiating media or partnership opportunities
• Proactive and entrepreneurial approach, with the ability to identify opportunities, take ownership and turn ideas into action
• Strong organizational and project management skills, combined with the ability to collaborate effectively across functions and markets
• Passion for mountain sports and outdoor culture
• Fluent in English; Italian and/or German skills are a plus

Annual Gross Base Salary Range:32.000€ - 45.000€ + additional target bonus of 5-10% of base salaryCompensation for this role is based on skills, experience, qualifications, and job-related responsibilities. We are committed to fair and equitable compensation practices. Pay decisions are made consistently across comparable roles and career levels, supporting our commitment to equal pay for substantially similar work.