B2B Marketing Automation Specialist

Docplanner; Roma; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Ticket restaurant 10 Euro/Day

Welfare up to € 1,200 for you and your

Health insurance

Job summary

DocPlanner Italy, a leading healthcare digital services company, is seeking a Digital Marketing Specialist to join our Lead Generation local team and help automate processes to generate qualified leads. You will run inbound and paid campaigns aimed at doctors/clinics, turning our database and digital channels into a steady flow of qualified leads.

You’ll execute and optimize a B2B inbound strategy, manage email and WhatsApp campaigns, analyze data to improve MQLs, and collaborate with Sales and

Qualifications

• 2-4 years of experience in B2B digital marketing, ideally in lead generation.
• Hands-on experience with inbound campaigns (email, WhatsApp, automation); knowledge of paid channels (Meta, Google Ads) is a big plus.
• A data-driven mindset: you turn campaign data into optimizations.
• Ability to deliver quality work at a fast pace, with proactivity and ownership.
• HubSpot and/or Salesforce knowledge.
• Good collaboration skills with content, paid, events and sales.
• Good English for an international environment.

Responsibilities

• Execute and optimize our B2B inbound strategy, using our database to generate MQLs/qualified contacts at every stage of the lifecycle
• Run and monitor email and WhatsApp campaigns and build automation flows that create a great customer experience
• Analyze campaign data to understand which channels bring MQLs and how they convert
• Optimize forms, landing pages and CTAs to improve conversion, and test new lead generation channels
• Support the content marketing strategy and collaborate with Global Marketing to deliver on time
• Work closely with the paid team to align audiences, messages and landing pages and maximize MQLs

Skills

B2B digital marketing

Lead generation

Inbound campaigns

Paid channels knowledge

Data-driven

Ownership & proactivity

HubSpot/Salesforce

Collaboration

English proficiency

Tools

HubSpot

Salesforce

Jira

Job description

DocPlanner Italy, a leading healthcare digital services company, is seeking a Digital Marketing Specialist to join our Lead Generation local team and help automate processes to generate qualified leads. You will run inbound and paid campaigns aimed at doctors/clinics, turning our database and digital channels into a steady flow of qualified leads.

You’ll execute and optimize a B2B inbound strategy, manage email and WhatsApp campaigns, analyze data to improve MQLs, and collaborate with Sales and