B2B Digital Marketing Specialist - Lead Gen & Growth

Fluid-o-Tech Group; Corsico; On-site; EUR 41,000 - 50,000; Full time

Job summary

Fluid-o-Tech Group, an Italian leader in mechatronics with a rich 75-year history, is seeking a Digital Marketing Specialist. You will design, execute, and optimize digital activities for lead generation and brand positioning through content, campaigns, and automated tools in a fast-paced B2B setting.

The role requires 6+ years in similar roles within multinational environments or agencies, a strong data-driven mindset, and fluency in English (B2+).

Qualifications

• Degree or postgraduate qualifications in Digital Marketing and/or Artificial Intelligence (required).
• Minimum 6 years of experience in similar roles within multinational environments or communication agencies.
• Strong data-driven mindset with digital tools and performance analysis proficiency.
• Excellent command of English (minimum B2).

Responsibilities

• Optimize content for search engines (SEO) and contribute to organic positioning.
• Design and implement lead generation campaigns (online and offline) aligned with a B2B funnel logic.
• Conduct client/prospect interviews to gather insights and create strategic content.
• Work with and optimize CRM and marketing automation tools (HubSpot, Salesforce, ActiveCampaign or similar).
• Use AI tools and prompting techniques to support marketing activities.
• Monitor campaign performance and optimize based on KPIs.
• Collaborate with sales to align marketing and conversions.

Skills

SEO

Lead generation

B2B marketing

Data analysis

English proficiency

Education

Master's in Digital Marketing / AI

Tools

HubSpot

Salesforce

ActiveCampaign

Job description

Fluid-o-Tech Group, an Italian leader in mechatronics with a rich 75-year history, is seeking a Digital Marketing Specialist. You will design, execute, and optimize digital activities for lead generation and brand positioning through content, campaigns, and automated tools in a fast-paced B2B setting.

The role requires 6+ years in similar roles within multinational environments or agencies, a strong data-driven mindset, and fluency in English (B2+).