Global Marketing Automation & Content Strategist

ABB; Bergamo; Remote; EUR 45,000 - 65,000; Full time

Job summary

A leading multinational corporation is seeking a Marketing Automation & Content Specialist in Italy to execute global multi-channel marketing campaigns. With at least 5 years of B2B marketing automation experience, you will collaborate to create high-performing digital assets and ensure effective campaign strategies. This role requires expertise in Pardot, Salesforce, and strong communication skills, in a dynamic and collaborative environment.

Qualifications

• Minimum of 5 years in B2B marketing automation.
• Experience in multi-country organizations.
• Proven success in multi-touch campaign orchestration.

Responsibilities

• Build and execute integrated marketing campaigns.
• Design campaign assets: emails, landing pages, forms.
• Ensure compliance with governance and analytics requirements.
• Collaborate with analytics lead to enable tracking.
• Support high-quality campaign content creation.

Skills

High proficiency in Pardot

Proficient in Salesforce

Experience with Adobe Experience Manager (AEM)

Understanding of lead funnel logic

Email flow design skills

HTML/CSS troubleshooting

Excellent communication skills

Project management

Stakeholder coordination

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Adobe

ON24

Job description

A leading multinational corporation is seeking a Marketing Automation & Content Specialist in Italy to execute global multi-channel marketing campaigns. With at least 5 years of B2B marketing automation experience, you will collaborate to create high-performing digital assets and ensure effective campaign strategies. This role requires expertise in Pardot, Salesforce, and strong communication skills, in a dynamic and collaborative environment.